Sr. Email Deployment Specialist

| Greater LA Area
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  • Responsible for the establishment, execution, documentation and management of strategic planning and day to day operation of email marketing, including the responsibilities for the email deployment & personalized function
  • Work cross-functionally with other marketing teams, sales department as well as engineering teams to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management
  • Comply with industry rules and regulations governing commercial email communication. (CAN-SPAM, CASL, CCPA, etc.)
  • Consistently improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of commercial email as well as revenue/margin growth driven by email marketing.
  • Continuously analyze and improve customer satisfaction with emails basing on improved knowledge and insight gained from the various web analytics tools as well as email marketing related vehicles presently in house (Omniture/Adobe Analytics, Cheetah Digital, BlueCore and Google Analytics).
  • Enhance email marketing advancement by using remarketing tools such as BlueCore or Personalization feature in Cheetah to identify customer behavior patterns and create personalized email program to improve customer lifecycle, customer retention and ongoing loyalty.
  • Establish, execute and improve email marketing strategies for consistent email subscriber growth and new customer acquisition. Manage email database hygiene and activeness for better audience response rate.
  • Manage email deployment practices and deliverability/inbox rate. Ensure email arrives to audience inbox with no issues. Debug and solve email bounce and IP reputation issues by working with internal and external teams.
  • Drive the collaboration within teams as well as with other department to ensure that all email messaging and offers are correctly presented to customers and all email related customer issues are efficiently solved.
  • Other duties, responsibilities, and qualifications may be required and/or assigned by management.
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Location

We are located in the City of Industry near various eateries and easy access to the 60 freeway.

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