BCG Digital Ventures is an ever-growing global team of entrepreneurs, designers, engineers, venture architects, product experts and investors. We invent, build and invest in startups with the world’s most influential companies. The business ventures we create build strategic advantages for some of the most important global companies and help them own the next horizon of innovation.

We are getting ready to launch and scale an automotive service startup that could transform the consumer vehicle ownership experience. The vision is an end-to-end vehicle service platform that connects consumers with repair shops leveraging the industry’s most advance data platform. Financially backed and operationally supported by one of world’s most recognized automotive companies and BCGDV, this startup is well positioned to disrupt the $50B US auto repair industry and targets to touch over 100M cars in the US alone, infusing cutting edge technology into an industry primed for innovation.

As the Sr. Digital Marketing Manager, you will lead the strategy, buying and execution of our SEM campaigns to drive customer acquisition efforts.

You will be directly responsible for the success of the SEM/PPC channels and will manage the day to day communications, process, and operations of all paid acquisition efforts. You will be accountable for meeting traffic, revenue, ad spend and ROI targets.

Strong PPC industry knowledge, demonstrated success in performance marketing, comfort with data and analysis, and willingness to dive in and execute will be key factors for success.

As part of a rapidly growing team, this position will play a critical role in growing and scaling this venture’s business.

If you are the type of person who gets stuff done and wants to work in a fast paced environment, then this is the perfect opportunity!

The Role You Will Have:

• Own revenue and profit targets, this role is highly visible and high impact
• Lead and manage all SEM/PPC efforts day to day execution and performance
• Manage a portfolio of performance search marketing campaign across multiple geos in Google Ads, Bing Ads, Gemini and other search platform
• Conduct hands-on bid optimization; Develop and implement strategies for keyword bidding, keyword selection and match type, account structure, quality score optimizations, audience testing, ad copy testing and landing page development to meet and exceed ROI targets
• Communicate A/B test results and recommendations from programs with team and senior leadership
• Prioritize execution strategy based on revenue potential
• Stay ahead of industry trends and leverage emerging capabilities in the digital landscape

What You Will Bring:

• 5+ years of experience driving growth & acquisition via SEM/PPC
• Experience in managing a team of marketing professionals
• Expertise in using Google Ads, Bing Ads, Yahoo Gemini
• Deep understanding of search bidding strategies (CPA, enhanced CPC, ROAS), automation tools, keyword selection, prospecting vs. retargeting, and landing page building
• Familiarity with marketing management tools (e.g. Kenshoo, DoubleClick)
• Experience managing a multi-million dollar annual budget and a 300,000+ keyword portfolio
• Exceptional analytical abilities with a high attention to details
• Ability to identify trends and turn data into actionable business insights and hypothesis
• Creative problem solver with a balance of strategic thinking and detailed execution
• Exceptionally-detailed knowledge of metrics, specifically A/B, multi-variant testing and ROI analysis
• Strong time-management skills
• Excellent written and verbal communication skills
• Self-starter mentality with drive to succeed
• Advanced proficiency in Excel is a must. Ability to create macros and use SQL is a plus