Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 70+ products helps hundreds of thousands of people live healthier lives. Together, we have a lifetime of experience in health, nutrition, entertainment, advertising, creative, media buying, strategy, performance optimization and leadership. We have achieved success that has resulted in thousands of lives changed and created millions of dollars in revenue.

We are searching for a Social Media Specialist to join our growing team! This is an opportunity to be successful in helping us grow our social feeds, communities and promoting engagement through programs and campaigns. Experience in the health/ wellness industries is a major plus. 

This role is responsible for coordinating social strategy across multiple social channels, growing our social community, and actively improving engagement rates across social media platforms. The position requires a candidate that is innately detail oriented, outgoing, flexible and has inherent follow-up skills and high energy. You are also a creative at heart with a deep passion for social content creation, extensive knowledge of current industry trends, and is well versed with all social media platforms (both paid and organic), content marketing, and community management. This is a highly deadline-driven and data driven environment. With the variety of required tasks, an ability to prioritize and stay organized is critical. The right candidate will be a go-getter interested in exposure to digital marketing for the health and wellness industries. 

RESPONSIBILITIES:

• Execute internal social media strategy and best practices across various social media channels – Facebook, Instagram, TikTok, etc
• Responding in a timely manner to all of the comments and direct messages across our social media channels as well as product pages
• Come up with all of the post/story/board concepts, executive the creative, and write copy 
• Research past posts for learnings and performance optimization
• Work with our Creative Brand Managers to develop lead generation strategies through social media
• Ensuring our customers and community members are engaged, answering questions, solving problems and replying to customer service inquiries
• Optimizing social media performance through organic and paid efforts 

EXPERIENCE:

• Minimum 3-years of marketing/brand management or social media
• Excellent written and verbal communication skills
• Advanced knowledge of social media platforms as well as social media management platforms
• Ability to write clear, engaging and consistent messaging with the company’s target audience in mind
• Ability to analyze social campaigns and their effect on business and marketing objectives

WHAT WE OFFER:

• Salary - $50,000 - 55,000
• Medical, dental, vision and life insurance
• Generous Paid time off
• Employer matching 401(k)
• Access to our Employee Wellness Program (Mental Health Days, Floating Holiday, yoga and meditation classes)
• Paid Parental Leave
• ScaleGIVE - Charity Matching contribution
• ScaleED - Professional Development 
• WFH Stipend 
• Employee discounts for all products across our brand portfolio
• Monthly and Quarterly Employee Bonding events (virtual team lunches, company wide quarterly events, virtual team building activities)