DESCRIPTION

A Paid Media Specialist (Facebook/IG/Google and YouTube) is responsible for the strategy, set-up

optimization and overall management of our brands Paid Media budget.

Success is based on our ability to drive business positive ROI by driving Brand Awareness, Efficient

CPAs and high ROAS, while increasing paid media spend.

The ideal candidate will demonstrate excellent communication skills along with proficiency in advertising

and marketing principles and have experience in achieving success through Paid Social Media

management.

Responsibilities Include:

● Plan, develop, and implement comprehensive paid media strategies to increase brand visibility

and recognition, and drive new user acquisition and leads via paid Facebook and Instagram

campaigns.

● Conduct thorough brand and website audits to understand our clients’ key value proposition,

core products, brand aesthetic, and identify opportunities to successfully market them and

make them stand out in the marketplace.

● Manage between 5-15 paid media accounts on behalf of MINT Marketing clients, with

aggregate monthly spends ranging between $2,000 - $50,000.

● Utilize Facebook Ads Manager and Google Analytics to develop insights and action items

intended to increase our clients’ revenues month-over-month.

● Conduct competitive research and macro-level research to stay informed on fluctuations and

changes in the industry and environment that could impact the overall success of paid media

campaigns.

● Monitoring purchased media to ensure that the advertisements appear as planned across

Facebook and Instagram newsfeed

● Compiling daily, weekly, monthly, and lifetime reports with key performance metrics to quantify

results and communicate findings and insights to the client.

● Preparing advertising schedules and timelines for client onboarding, campaign launch, and

ongoing account optimization and maintenance.

● Developing advertisement copy for Facebook and Instagram campaigns with the ultimate

objective of generating action, interest and/or engagement from the targeted audience.

● Pixel placement on Shopify and Wordpress sites and QA’ing all standard events on the site

after initial placement to ensure precise tracking and measurement of these events.

● Record all client-facing tasks and deliverables in internal project management softwares

● Maintain the highest level of knowledge and understanding of Facebook’s ad ecosystem by

staying informed of changes in the ad auction, ad formats, campaign objectives, and bid

strategies.

Skills and Experience

● 1+ years of related work in media planning, buying, and analysis with budgets exceeding $100k

annually -- ideally, with Facebook campaigns

● A comprehensive understanding of Facebook’s ad auction, general advertising ecosystem, best

practices, bid and optimization strategies, and campaign objectives

● Strong understanding of Google Analytics from an eCommerce view

● Proficiency in Microsoft Office Suite and Google Drive

● Analyzed and reported on digital media accounts and campaign trends in current or previous role

● Proven track record of retaining paid media accounts and success in growing and scaling

Facebook campaign budgets in current/previous efforts

● Strong work ethic

● Demonstrated problem-solving capabilities in a client-facing role.

● Professional and respectful demeanor in dealing with internal and external business partners

● Effective time management in a professional setting

● Collaborate effectively in a team environment

● Integrity and optimism, regardless of the situation

● Use information, data, and resources to proactively identify and solve problems to get the job

done