Social Media Marketing Manager
Social Media Marketing Manager
Full Time | Marina del Rey, CA
ABOUT CREXi
CREXi is the fastest-growing Commercial Real Estate (CRE) marketplace bringing CRE stakeholders together. CREXi’s technology streamlines every aspect of CRE transactions, addressing the complex and demanding needs of industry professionals and their clients to grow their business.
CREXi brokers have access to a suite of innovative, easy-to-use tools to manage the entire sales and leasing process from listing to close, all in one place. With an extensive network of qualified buyers, principals and tenants who visit the platform, CREXi gives brokers the ability to find, manage and qualify leads, market their properties with customizable emails, and communicate with interested parties through in-app messaging. CREXi buyers and tenants can browse through thousands of properties with smart search filters, view due diligence documents, schedule in-person tours, submit digital LOIs, offers, and much more.
CREXi was founded in January 2015 and launched its online platform 10 months later in October 2015. There are currently over 100 people on the CREXi team and we are growing rapidly. We have a diverse set of backgrounds, including commercial real estate, technology, social media, finance, marketing, data and analytics. We believe in a transparent culture, and encourage our employees to think of new solutions, take risks, work hard and embrace ownership.
CREXi is headquartered in Marina Del Rey, California.
Position Summary
As the Social Media Marketing Manager, you’ll work closely with cross-functional teams to build brand awareness, drive supply and demand acquisition, and engage users through social channels. You will work with marketing, product, sales and data teams to develop and deliver social-appropriate RTBs, create a content calendar and associated content, determine the cadence of communications by cohort, and engage with both supply and demand teams. You’ll be the connective tissue between our customers and CREXi, giving them a reason to come to CREXi for multiple reasons over and over again.
If you are a passionate social media marketer who thrives in dynamic, fast-paced environments, jumps at the opportunity to take on new challenges, and has a strong desire to learn, share and grow... we want to hear from you!
What You’ll Do
- Grow the CREXi brand by creating and delivering social media campaigns across channels, to different audiences.
- Determine the best balance of brand and product messaging in each channel to successfully reach revenue and profitability KPIs across supply and demand
- Act as community manager, drawing insight from engagement and response to different campaigns
- Creatively respond to social media outreach, driving response and generating conversation around CRE and relevant cultural topic
- Develop the CREXi voice for LI and other social channels, partnering with content creators and utilizing our blog content to position CREXi as a thought leader in the industry
- Work closely with product marketing to understand upcoming product feature releases and determine position on social media campaigns
- Determine social media audiences, set parameters, deliver creative, buy and optimize targeted social media campaigns
Qualifications
- 8+ years of social media marketing across channels
- Proven creative skills to create and develop effective social media content for both awareness and engagement
- Ability to create diverse content, including video, to be used across disciplines that supports brand awareness and RTBs
- Self-starter who owns his/her own success metrics and takes projects from start to finish, with daily optimization
- Deep knowledge and proven collaboration with SEO to optimize content across social channels
- Highly creative but also process-oriented and data-driven
- Teamwork skills a must, proven ability to manage external resources and relationships while collaborating with other teams in the company <!-- [if gte mso 9]> <![endif]--> <!-- [if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE <![endif]--><!-- [if gte mso 9]> <![endif]--><!-- [if gte mso 10]> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} <![endif]--> <!--StartFragment--> <!--EndFragment-->
- Bonus skills: HTML/CSS, Adobe Creative Suite, Optimizely, Appcues, Mixpanel/GA, familiarity with HubSpot or other CRM systems