Social Media Manager

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok's Brand team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement and social storytelling. We're looking for a Social Media Manager who can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond toward our insatiable brand ambitions. Responsibilities will include: - Reaching out to and managing paid social partners for campaign goal execution - Coordinating internally with different projects to arrange deliverables among vendors - Working with Data, Content, Marketing, and Legal in optimizing daily paid post performance to ensure reasonable KPI and the compliance of high-level content strategy and brand guideline - Overseeing holistic social strategy of owned, paid, and earned socials to ensure a complete brand presence and consistency in brand personality across social channels - Organizing brainstorming sessions between social team and cross-functional teams to develop detailed plan of social amplification strategy and creative ideas - Communicating with other countries in localizing US initiated campaigns, managing project execution, asset development, and promotional plan - Managing marketing intelligence tools for influencer/social account resources assessment - Taking requests from teams and projects and manage social listening tools for sentiment and social engagement monitoring - Continuing to develop internal data tracking tool, user persona analysis, content source dashboard, etc. with product and data teams to improve the proficiency of social projects - Analyzing daily performance data to figure out tactics in optimizing post-performance combining qualitative and quantitative - Supporting teams in data insights and campaign element setup using internal tools - Supporting in global initiatives such as Brand Insider Projects to promote other products

Qualifications

- At least 5-7 years of overall experience with expertise in managing a team of 3-4 - Detail oriented and has strong analytical skills - Understand the social communities with hands on experience in managing social medias - Familiar with TikTok community and shows a deep understanding of the content ecosystem - Strong influencer marketing background in both driving brand goals and conversion goals - Great communication skills and will be able to handle multiple projects at the same time - Strong project management skills and comfortable in communicating across timezones - Proficiency in using tools like Appsflyer, SproutSocial, Talkwalker, Tableau, Hootsuite, Tubular, etc. - Understand basic coding of SQL and Datawarehouse - Deep understanding in mobile internet and the competitive landscape of Bytedance - Able to speak/write in Mandarin, and have good knowledge in working cultures across the global

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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