Social Media Manager

| Santa Monica

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Enterprises (UMe) is the centralized U.S. catalog and special markets entity for UMG, is presently seeking a Social/CRM Urban Marketing Manager in the company's Santa Monica, CA location. The primary responsibility of this role is to create global marketing opportunities and implement them across channels for the artists and brands under UMe's Urban Legends imprint. The Social/CRM Urban Marketing Manager will collaborate with the marketing and sales teams, international, retail partners, sister labels and corporate.

What Bandmember Are You?

  • Create, curate and manage UMe's Urban Legends published digital and physical content and grow the social media footprint (Twitter, FB, Instagram, YouTube, etc.)
    • Ensure consistent voice and messaging for Urban Legends brand.
    • Engage and monitor fan communities to create positive sentiment and increase number of engaged/active users.
    • Maintain and execute social marketing content calendar across social, web, and email
    • Manage community for Urban Legends social channels
  • Plan and deliver global Urban CRM strategies across the company encouraging customer engagement, community growth, and content monetization.
  • Develop global urban programs that utilize existing and emerging social media techniques including applications, technology, SEO, and loyalty.
  • Define metrics for measuring campaign performance effectiveness; report, educate & evangelize learnings and impact to other UMe and International urban teams.
  • Evaluate media schedules and understanding the effective frequency in coordination for the targeted audience.
  • Keep abreast of existing and emerging social media marketing technologies, channels, practices and tactics in order to deliver insights to optimize new campaigns.
  • Define best practices and opportunities and evangelize across other departments.
  • Build relationships across artist management/estate community managers, social media marketing companies, analytics providers, and developers to successfully collaborate across projects

How You Will Rock Your Role:

  • 3+ years' experience in social/CRM/digital urban marketing, preferably in the music industry
  • Displays in-depth knowledge and understanding of social media platforms and their respective participants.
  • Proficiency with media and analytics platforms, Crimson Hexagon, basic HTML, basic Photoshop. Familiarity with web languages and video editing experience a plus.
  • Bachelor's Degree, ideally in Marketing, Communications, Computer Science, or related field
  • Creative and passionate about urban digital marketing.
  • Understand visual curation and editorial sensitivity
  • Highly motivated self-starter with the ability to evangelize strategy and collaborate across teams.

What's in it For You?

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, "Gift Week", Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

Universal Music Group is an Equal Opportunity Employer.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • AccessDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • SAP HANADatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • Constant ContactEmail

Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
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