TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok's Brand team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement and social storytelling. We're looking for a Social Media Lead who can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond toward our insatiable brand ambitions. Responsibilities: - Develop holistic social strategy of owned, paid, and earned socials to ensure a complete brand presence and consistency in brand personality across social channels. - Build and lead a team of high-impact social media professionals. - Partner with internal teams such as Content, Marketing, and Legal in optimizing social strategy while in compliance of high-level content strategy and brand guidelines. - Lead brainstorming sessions between social team and cross-functional teams to develop detailed holistic social strategies. - Partner with other countries in localizing US initiated campaigns, managing project execution, asset development, and promotional plan. - Manage marketing intelligence tools for influencer/social account resources assessment. - Manage internal processes of requests and projects from other teams. - Develop internal measurement tool, user persona analysis, content source dashboard, etc. with product and data teams to improve the proficiency of social projects.
- 8+ years of overall experience with expertise in managing a team of 3-4. - Detail oriented and has strong analytical skills. - Understand the social communities with hands on experience in managing social medias. - Familiar with TikTok community and shows a deep understanding of the content ecosystem. - Strong influencer marketing background in both driving brand goals and conversion goals. - Great communication skills and will be able to handle multiple projects at the same time. - Strong project management skills and comfortable in communicating across timezones. - Proficiency in using tools like Appsflyer, SproutSocial, Talkwalker, Tableau, Hootsuite, Tubular, etc. - Deep understanding in mobile internet and the competitive landscape of TikTok.