SMS Marketing Manager

| Greater LA Area
Core Digital Media is a leader in online marketing and online consumer acquisition. Our websites LowerMyBills.com and ClassesUSA.com are fueled by an industry leading marketing platform which operates across a variety of financial and education markets working with more than 1000 unique partners. We operate in a fast paced, dynamic environment where everyone on the team “comes to win”. Our work environment is highly entrepreneurial and our success comes from our employees who voice their points of view and ideas to facilitate growth to our bottom line. Core Digital Media rewards hard work, promotes from within, supports career development and cultivates a fun and friendly work environment.
We are seeking a SMS Marketing Manager to build a text message-based consumer re-engagement strategy from the ground up. This strategic, creative, and analytical role calls for a metrics focused marketer with demonstrable experience in the SMS channel, including experience handling vendors and negotiating access to short codes. As the subject-matter authority, you are responsible for; developing, planning, analyzing the SMS channel to best drive company goals, as well as ensuring and maintaining the strong performance of all SMS marketing campaigns.

Responsibilities

  • Manage SMS marketing from start to finish: strategy, creative, implementation, execution, optimization, monitoring, reporting, analysis, and client quality, all with the goal of increasing CDM revenue
  • Drive SMS strategy with content, relevancy and smart segmentation and personalization
  • Review the competitive landscape and implement best practices for SMS marketing
  • Define tests and optimizations needed in text messaging, including message, offer, landing page / user experience, and segmentation
  • Develop SMS reporting metrics, including messages sent, leads generated, and down funnel quality metrics
  • Manage list segmentation, life cycle campaigns, cross sell opportunities, and A/B testing to improve performance and efficiency of SMS marketing.

Requirements

  • 2+ Years Marketing Experience
  • Strong knowledge of delivery issues and optimization.
  • Ability to work independently as well as build effective working relationships with cross-functional teams.
  • Impeccable attention to detail, deadlines and accuracy with minimum supervision.
  • Proven track record of building, implementing and optimizing complex SMS programs to meet business goals.
  • Experience with SMS providers and obtaining short codes
  • Ability to interpret and analyze data from multiple sources
  • Willingness to innovate and challenge the status-quo.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

We are located in West Los Angeles in the heart of Silicon Beach.

An Insider's view of Core Digital Media

What’s the vibe like in the office?

CDM is unique in that it exists in a competitive, fast-paced, ever-changing industry and still maintains its collaborative, nurturing community spirit. People are encouraged to think creatively and take risks; the result is a group of people invested in and energized by the work they do.

Chelsea Fusco

Social Marketing Manager

What makes someone successful on your team?

The most successful people are flexible and open to new ideas. Our industry, and even our individual roles, are constantly changing, so an ability to adapt and pick up on new clients, new processes, and new company goals is essential. Successful teammates are constantly pushing themselves to do better and think of innovative ideas.

Tamara Newman

Campaign Manager

What projects are you most excited about?

We are excited to be moving towards a micro services architecture which will allow us to create modular applications which are easier to build, maintain and deploy. We are re-architecting our front end to utilize newer UI frameworks. We are working on encrypting sensitive consumer data. We are also working on making our applications cloud ready.

Deepak Vashishtha

Sr. Director of Software Engineering

What are Core Digital Media Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match 100% up to 4% of the employee's contribution
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
We offer 10 paid holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Some Meals Provided
We bring in breakfast every Friday morning
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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