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- Drive SEO project roadmap, identifying key areas of growth and partnering with cross-functional teams to drive prioritization and execution.
- Maximize organic traffic growth on our website using SEO methods, ensuring that SEO techniques and strategies are well implemented and consistent across sites.
- Define and write detailed SEO requirements in a product & content marketing capacity by recommending site enhancements that maximize ROI and increase rank of natural search result listings.
- Optimize site architecture, URL structures, and content for maximized indexing and keyword relevance.
- Evangelize SEO throughout the organization; educating staff on both technical and content best practices, utilizing the latest trends in SEO techniques.
- Develop strategies to leverage new web technologies, social networking, user generated content and PR efforts to drive qualified traffic.
- Monitor search engine keyword ranking, keyword research, competitor analysis and link building.
- Lead multiple facets of the SEO program including keyword research, content ideation, link acquisition, local and international search campaigns, and monitoring of technical SEO issues.
- Provide SEO analysis and recommendations for content development in coordination with SEO performance goals.
- Regularly report on key metrics and project status, to stakeholders across the organization. Consult and problem solve individual issues when needs arise.
- Will be accountable for all business performance metrics related to SEO.
- Stay abreast of SEO algorithm updates and trends with active engagement in the SEO community.
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