Who we are
Albert is a new type of financial service that uses powerful technology to automate your finances, with a team of human experts to guide you. Albert saves and invests automatically for you, helps you avoid overdrafts, finds savings you’re missing, identifies bills you’re overpaying, and much more. Text Albert a financial question, and we’ll not only offer guidance; we’ll help you make it happen.
We’re an LA-based startup with a proven business model, backed by top-tier institutional investors, with over 4 million users who have trusted Albert to help them achieve their financial goals. We’re on a mission to improve the financial lives of millions of people with a beautifully-designed, simple product, and we’re looking for thoughtful, talented people to join us on our journey.
About the role
We are actively looking for an exceptional Senior User Acquisition Manager to join our small and growing team. We (and the digital finance industry) are experiencing tremendous growth and performance marketing and paid UA is one of the driving forces behind this. You will be focusing mostly on paid growth via channels like Facebook, Google, Snap and TikTok. You will be expected to own and operate these channels and test new channels to compliment these as well.
Things you're good at
- Living and breathing digital advertising to grow businesses.
- Rolling up your sleeves and figuring out how to solve problems as they relate to user acquisition, data, and product funnels.
- Digging for insights in data and prefer to work autonomously whenever possible.
- Delivering tangible measured results from performance advertising.
Responsibilities
- Own and operate core paid acquisition channels (FB, GUAC, SNAP, TT, ASA)
- Build and grow our campaign architecture to reach new audiences and drive down costs.
- Deliver insights and actionable findings for the team.
- Test new acquisition channels and tactics.
- Reconcile discrepancies in data and attribution.
- Manage budgets and forecast results.
- Present to leadership on outcomes.
Requirements
- Minimum 4+ years working in app ads campaigns
- Personally managed at least $1M in monthly ad spend
- Strong storyteller who understand the psychology of brand building, new audience building, and how ads work within the marketing ecosystem
- Track-record of success growth quality user bases at a D2C startup, preferably with subscription basis.
- Command of business economics and the relation to ad budgeting and spend (CAC:LTV, ROAS, ARPU, Paid back window)
- Strong organizational and communication skills with an ability to juggle multiple projects and competing priorities in a fast-paced environment.
- Strong functional and technical understanding of the UA tech stack including MMPs (Adjust, AppsFlyer etc) and attribution services.
- Obsessed with analytics and command of data tooling (e.g. Tableau, Looker, Metabase, Chartio, Mixpanel).
- Proficiency with SQL, Python, and advanced Excel skills preferred
Benefits
- Competitive salary and meaningful equity
- 401k match
- Health, vision and dental insurance
- Free lunch
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