System1
System1 operates the world’s most advanced Responsive Acquisition Marketing Platform (RAMP).
Marina del Rey, CA
Hybrid

Senior Marketing Manager, SEM

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As the Senior Marketing Manager, you will lead the strategy, buying and execution of our SEM campaigns to drive customer acquisitions across multiple verticals including but not limited to auto, health, finance, and technology.

You will be directly responsible for the success of the SEM team and manage the day to day communications, process, and operations of the SEM channel. Strong industry knowledge, demonstrated success in performance marketing, comfort with data and analysis, and willingness to dive in and execute will be key factors for success.

As part of a rapidly growing marketing team, this position will play a critical role in growing and scaling System1’s marketing efforts. You will be working alongside a team of exceptional growth marketers and be accountable for meeting traffic, revenue, ad spend and ROI targets.

If you are the type of person who "gets stuff done" and wants to work in a fast-paced environment, then this is the perfect opportunity with limitless growth potential.

The Role You Will Have

  • Own revenue and profit targets, this role is highly visible and high impact
  • Lead and manage the SEM team’s day to day execution and performance
  • Manage a portfolio of performance search marketing campaign across multiple verticals and geos in Google AdWords, Bing Ads, Gemini and other search platform
  • Conduct hands-on bid optimization; Develop and implement strategies for keyword bidding, keyword selection and match type, account structure, quality score optimizations, audience testing, ad copy testing to meet and exceed ROI targets
  • Communicate A/B test results and recommendations from programs with team and senior leadership
  • Prioritize execution strategy based on revenue potential
  • Stay ahead of industry trends and leverage emerging capabilities in the digital landscape

What You Will Bring

  • Experience in managing a team of marketing professionals
  • Expertise in using Google AdWords, Bing Ads, Yahoo Gemini
  • Deep understanding of search bidding strategies (tCPA, enhanced CPC, tROAS), automation tools, keyword selection, prospecting vs. retargeting
  • Familiarity with marketing management tools (e.g. Marin, Kenshoo)
  • Experience managing a multi-million dollar annual budget and a 1,000,000+ keyword portfolio
  • Exceptional analytical abilities with a high attention to details
  • Ability to identify trends and turn data into actionable business insights and hypothesis
  • Creative problem solver with a balance of strategic thinking and detailed execution
  • Exceptionally-detailed knowledge of metrics, specifically A/B, multi-variant testing and ROI analysis
  • Strong time-management skills
  • Excellent written and verbal communication skills
  • Self-starter mentality with drive to succeed
  • Advanced proficiency in Excel is a must. Ability to create macros and use SQL is a plus
  • Bachelor’s degree in a quantitative field (e.g. mathematics, statistics, economics)

What We Have to Offer

  • Free Uber/Lyft to and from work every day!
  • Collegial and collaborative team with highly intelligent and motivated coworkers
  • Cross-team lunches and demos to foster learning
  • Unlimited Paid Sick Time, Competitive PTO and Benefits package
  • Daily catered meals and fully stocked kitchen
  • Bi-weekly happy hour at various bars, restaurants, and venues across Los Angeles
  • Bi-weekly onsite happy hour
  • Catered dinner on Tuesdays and Thursdays
  • Weekly fitness class with private trainer: high intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
  • Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc.
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What are System1 Perks + Benefits

System1 Benefits Overview

Competitive compensation
Generous PTO and company holidays
Comprehensive benefits including medical, dental and vision
401k retirement plan with match
Professional development reimbursement
Perks including commuter benefits, fitness subsidies and more!

Culture
Volunteer in local community
At System1 we value philanthropy. We give back to the communities in which we live and work, and our employee-run Impact group organizes several volunteer projects each year.
Partners with nonprofits
Open door policy
OKR operational model
Open office floor plan
Flexible work schedule
Remote work program
We are committed to creating a work culture and environment that provides for autonomy, innovation and flexibility and have implemented a hybrid work model.
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Our Employee Resource Groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. System1 also provides 6 weeks of leave for the secondary caretaker.
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
System1 provides daily in-office lunches.
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
We host monthly lunch and learns on a variety of topics that are of interest to our employees.
Promote from within
Continuing education stipend
We offer $3000 annually for continuing education.
Continuing education available during work hours
Online course subscriptions available

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