Senior Marketing Manager, Arabic Markets at iHerb

| Pasadena
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Job Summary: 

Working closely with the VP of Growth Marketing, the Senior Marketing Manager, Arabic Markets is the lead in establishing and developing iHerb’s Arabic growth marketing strategy from conception through execution. This position must be well versed and up-to-date on current trends within the changing Arabic marketing environment and able to provide insights and recommendations to the VP of Growth Marketing and the Executive Team.

Job Expectations:

  • Develop an overall Arabic market growth strategy & plan to leverage the most effective marketing channels (Paid Search, Affiliate, Influencer, Marketplace, Social Media, etc.) to drive success against critical customer acquisition & retention KPIs.
  • Collaborate cross-functionally with product, technology and data teams to define business and data requirements to support marketing program development.
  • Contribute to the development and execution of market strategies for Paid Search, Affiliate, Influencer and Marketplace marketing campaigns, including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights.
  • Ensure that all campaigns have clearly defined success metrics which are tracked and analyzed via reporting dashboards.
  • Evaluate, onboard, and integrate new marketing partners, vendors, and technology to optimize and increase effectiveness of tactics / programs.
  • Develop a deep understanding of what resonates with customers in Arabic markets and adjust marketing strategy, tactics, and communications appropriately.
  • Ensure compliance with local market policies and regulations.

The duties and responsibilities described above may provide only a partial description of this position. This is not an exhaustive list of all aspects of the job. Other duties and responsibilities not outlined in this document may be added as necessary or desirable, with or without notice.

Knowledge, Skills, and Abilities:

Required: 

  • Native Fluency in Arabic.
  • Hands-on experience with the following channels (at scale): Paid Search, Affiliate Marketing, Social Media, Influencer Marketing, Email & Push Communications.
  • Strong business acumen, quantitative analytical and personal communication skills.
  • Ability to thrive in a dynamic and fast-paced environment, drive change and collaborate effectively with a variety of individuals and teams.

Experience Requirements:

  • 5+ years of digital marketing experience, especially with Arabic local markets
  • Experience managing and developing a team of direct reports
  • Experience in an e-commerce B2C environment

Education Requirements:

  • A bachelor’s degree in marketing, advertising, statistics, or other related field.

Please Note: At this time we are not offering any employer-sponsored work authorization. ​

Our Story, Our Vision

Since 1996, iHerb has continued its mission, built on providing a wide selection of health and wellness products to individuals around the globe at a reasonable cost. iHerb remains vigilant in its pursuit to ensure it maintains an expansive selection of over 30,000 online products to its customers. We are continuously innovating and expanding, committed to bringing the best in healthy products around the world. Our vision is to be the dominant health and wellness brand globally and to provide the best value for natural products.

Come Join Our Team!

iHerb is a fast paced, fast growing company looking for a candidate that is up for the task! If you are looking to really make a position for yourself in a work hard, play hard atmosphere, make sure to submit your resume!

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Technology we use

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Location

Pasadena is known for its charm, sophistication and the best night life this side of LA! Tech is in Irvine, one of America's best places to live!

An Insider's view of iHerb

What's something quirky about your company?

“Everyone is really different, nice and cool to be around. People are comfortable to be themselves, which is not common.”

Chris

Software Development Engineer I (SCS)

What's the biggest problem your team is solving?

“Most of the challenges stem from the extreme growth of the company in addition to keeping up with the technological advances in the market. We migrate and change quickly to adapt, which is the fun part because we are continuously learning.”

Alina

Senior Software Development Engineer (SCS)

What makes someone successful on your team?

"A top performer on my team is really exceptional at a few things above and beyond the skills to do their work. Building relationships, adapting to the environment as it changes, and acting with urgency are these key abilities that enable them to achieve rapid growth in their career at iHerb."

Sara

Product Manager

How do you empower your team to be more creative?

"More so than empowering individuals, you have to hire the right people, trust them and let them do what they are good at.”

Al

Director of Software Development & Platform (SCS)

What makes someone successful on your team?

"Collaboration, feedback and creative freedom contribute to our team's success. Collaborating and receiving feedback ensures the content of our projects is accurate and effective. We are also given the freedom to approach our projects however we see fit — this flexibility allows us to create learning materials that are engaging and interesting."

Nina

Curriculum Developer

What are iHerb Perks + Benefits

iHerb Benefits Overview

Perks include snack and beverage stations, on-site gym, video arcade room, sand volleyball court, team happy hour and networking events and more. iHerb is dedicated to providing comprehensive medical, dental and vision plans by contributing up to 80% of the monthly costs associated.

Culture
Volunteer in local community
iHerb is committed to helping great causes here at home and around the world. We partners with organizations like the Boys and Girls Club, Susan G Komen, Ronald McDonald House, Exceed, etc...
Partners with Nonprofits
Worldwide, we’ve donated over $5 million. iHerb facilitates two schools in Cambodia in addition to supporting the Cambodian Children's Fund and New Hope Cambodia in support of children's education.
Friends outside of work
Eat lunch together
Intracompany committees
iHerb's iFit and iFocus teams are dedicated to organizing company events in addition to creating wellness programs and initiatives. The overall health and wellness of our team members is priority!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
iHerb Team Members can contribute up to $2700 annually to their FSA.
Disability Insurance
iHerb offers both short and long term disability coverage for its Team Members.
Dental Benefits
iHerb contributes 75% of the monthly costs associated with Cigna DHMO or Cigna DPPO dental plans.
Vision Benefits
Health Insurance Benefits
iHerb contributes up to 80% of the monthly costs associated with Blue Shield's HMO, HMO+, PPO and HDHP health plans.
Life Insurance
iHerb provides all full-time Team Members with a 100% company-paid $50,000.00 Life/AD&D policy. In addition, Team Members have the option to elect additional Life/AD&D coverage plans.
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
iHerb's team fitness initiatives include in-office yoga and in-office fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
iHerb contributes a 100% match up to 4% of the Team Member's election.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Company sponsored family events
iHerb invites employees and their family members to attend a local minor league baseball game every summer.
Vacation & Time Off Benefits
Generous PTO
iHerb employees receive up to 20 days per year of paid time off based on years of service.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
iHerb hosts company outings throughout the year (varies by location).
Game Room
Our game room includes Ping Pong, Foosball and Video Games.
Stocked Kitchen
Happy Hours
Happy hours are hosted on occasion .
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
iHerb offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250 with a maximum total match of $5250.
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available
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