ABOUT THRIVE

Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our 600,000 members find better products, support better brands, and build a better world in the process.

THE ROLE

Thrive Market is on a mission to make healthy, affordable food available to every American. In order to achieve that mission, we’re building a world-class acquisition marketing team to focus on finding, targeting, and converting health-conscious consumers into happy Thrive Market members. We’re fortunate to have a strong brand and a tangible value proposition, but the next phase of our growth will be driven by analytical precision and performance marketing expertise.

The Senior Manager of Search Marketing will have the opportunity to lead Search and Shopping (PLA) channel strategy on the Acquisition team for Thrive Market. This is an exciting role for someone looking to have ownership of crucial acquisition channels that directly impact the business’s growth. Someone who enjoys turning data into action and has an inherent curiosity and desire to learn through testing will love this role. This role reports directly to the Sr. Director of Growth.

RESPONSIBILITIES

• Develop and drive Non Brand & Branded Search and Shopping (PLA) customer acquisition strategy that aligns to the overall goals for growth
• Oversee channel performance and be accountable for traffic efficiency and quality by reviewing daily, weekly, and monthly results against forecasted targets
• Conduct daily, weekly and monthly reporting plus ad hoc analysis to determine short and long term optimizations, support forecasting needs, and adjusting strategy
• Be in persistent pursuit of new acquisition opportunities while balancing, cultivating, and growing existing relationships for ongoing scale
• Develop and execute an ongoing testing roadmap to improve channel performance and align with the overall marketing strategy
• Identify and utilize optimization strategies such as creative, messaging, audience, targeting, and landing page tests to continuously improve performance
• Partner closely with cross functional teams including analytics and tech to build growth solutions that improve channel performance and efficiency of managing campaigns
• Partner with internal stakeholders in marketing, creative, UX, and product to share best practices, test results, and channel performance to ensure cross functional alignment
• Manage the Google and other ad platform relationships to ensure we are receiving first class sales support and are positioned to take advantage of new betas and platform changes

QUALIFICATIONS

• Bachelor’s Degree in marketing, business, or related field
• 6+ years of user acquisition marketing, specifically in Search
• Hands on experience in digital marketing platforms, especially Google
• Demonstrated ability to effectively manage, optimize, and scale million dollar performance marketing budgets
• Highly analytical; comfortable working with large data sets, optimizing for KPIs, and turning analysis into action
• Excellent communication (written, verbal & presentation) skills
• Proven track record for solving problems through technology
• Experience managing third party providersExperience managing a team
• Experience in subscription, e-commerce and/or health, grocery or wellness
• Experience managing a large scale Search program in-house preferred.

BELONG TO A BETTER COMPANY!

• THE PERKS
• Comprehensive health benefits (medical, dental, vision, life and disability)
• Dog Friendly Office
• On-site Yoga
• 401k plan
• Equity
• Stocked kitchenLunch provided 5 days per week
• Free Thrive Market membership and discount on private label products

We're a community of more than 500,000 members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.

Thrive Market is an EOE/Veterans/Disabled/LGBTQ employer

At Thrive Market, our goal is to be a diverse and inclusive work place that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!

If you need assistance or an accommodation due to a disability, please contact us at (424) 291-9534 and we’ll be happy to assist you.

© Thrive Market 2019 All rights reserved.