MediaAlpha is seeking a digital marketer responsible for the strategy, planning, execution, and optimization of paid social campaigns. Successful candidates will have a passion for social media, and experience scaling efforts across the platforms (Facebook, Instagram, Snap, Twitter, etc). They will also bring a highly analytical, creative, and growth mindset to the role. 

Responsibilities

• Create, maintain, and grow new and existing social media marketing strategies and campaigns for insurance lead generation brands
• Oversee day-to-day management of social media campaigns and ensure growth and profitability 
• Build audiences through customer/ 3rd party data, build campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing/iterating to generate results
• Collaborate with media team to apply learnings from various media sources
• Collaborate with product design and technical development teams to create new creative ad experiences for optimal performance 
• Monitor performance using web analytic tools
• Incorporate optimization strategies, analyze data, and research the best ways to increase traffic
• Assess the success of campaigns and develop ways to improve
• Research new media platforms, trends, and industry opportunities
• Provide feedback from social media trends and research

Requirements

• 4+ years of social media management experience
• Ability to manage multiple competing priorities in a dynamic start-up environment
• Experience identifying and creating campaigns for target audience
• Ability to survey raw data, draw conclusions, and make recommendations
• Excel proficiency (pivot tables, v-lookups, data manipulation)
• Experience with online tracking and analytics tools
• Knowledge of SEM best practices
• Knowledge of Search Engine Optimization (SEO) best practices
• Understanding search attribution across multiple touch points
• Experience with technologies and best practices for web design, web production, and creative design across multiple platforms
• Experience identifying and creating campaigns for target audience