Senior Manager, Lifecycle Marketing

You’ll report to the Director of Demand & Growth Marketing and work cross-functionally with our product, growth, and sales teams to play a critical role in building and scaling RealtimeBoard’s revenue engine with a customer-centric approach.

What you’ll do:

• Own the strategy, build-out, and optimization of marketing activities focused on increasing revenue and retention
• Design the segmentation and nurture strategy for the end-to-end customer lifecycle, from new business through upsell/expansion programs
• Partner with our self-serve product managers, product marketing and customer success teams to build programs to educate and activate users and prospects through in-product activation tactics, retargeting, email personalization, webinars and so on
• Ensure an integrated and seamless experience for the end user through strong alignment with self-serve, marketing, and sales team stakeholders
• Lead and build a team of Lifecycle Marketing Managers

Qualifications:

• 5+ years direct experience in a lifecycle marketing role at a SaaS company
• Proven results managing lifecycle programs with measurable impact on revenue
• Experience with HubSpot or other marketing automation platform
• Capacity to perform in a high-growth environment
• Can to think strategically and execute tactically
• Ability to effectively collaborate with remote teams
• Analytical, has the ability to analyze and draw conclusions from broad dataset
• A builder, can build and operationalize processes to scale

Benefits & Perks

• Excellent health benefits that includes medical, dental and vision
• Flexible time off
• Snack and drinks provided
• Brand new office coming soon
• Team outings and collaboration

About RealtimeBoard

RealtimeBoard is a leading visual collaboration platform for cross-functional teams in organizations of all sizes. Over 2 million managers, designers, agile coaches, marketers and other professionals collaborate, visualize and collect ideas and share their work using our product. We have 8000+ paying customers from world's most successful and innovative companies, including teams inside Netflix, Twitter, Skyscanner, Qlik, Upwork, Expedia, Spotify, eBay, Cisco, Sapient, Geometry, Unbounce, Autodesk, PwC, Deloitte and others.