We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The Sr. Manager, Digital Marketing role sits within Capitol Music Group's Digital Marketing team and will be responsible for executing the digital strategy for artists on the Capitol Music Group roster. The successful applicant will develop single and album release digital marketing plans including overseeing artist websites/apps, social networks & messaging, DSP profiles & playlisting and music video releases. As such, this role will require someone who not only understands all digital technologies and platforms, but who can also effectively communicate with artists, artist management teams, label executives and digital partners. 

One of the most important functions of this role is to work with our artists on bespoke campaigns that will drive awareness and consumption of downloads, streams and music video content. The candidate will have an understanding of how to creatively communicate with fans in a way that drives increases across the board in a method that is authentic to that artist's voice and in a way that resonates with their fanbase.

This role will be assigned a roster of artists across the Capitol Music Group family of labels, namely Capitol and Motown and will require someone with music experience. A knowledge and passion for those brands, their artists, fan bases and the genres of hip hop, rap, R&B and soul music will strongly benefit those applying for this position.

This role will be assigned a roster of artists across the Capitol Music Group family of labels, namely Capitol and Virgin and will require someone with pop music experience. A knowledge and passion for those brands, their artists, fan bases and the genres of pop, rock, and dance music will strongly benefit those applying for this position.

Job Functions:

• Develop single and album release digital marketing plans overseeing artist websites, social networks & messaging, DSP & playlisting communication, and music video rollout
• Strong communication and presentation skills. Ability to work with different teams and team members to sell in ideas, communicate needs, and provide feedback on campaign strategy in both small and large settings.
• Build and liase trusting and professional relationships with artists and artist management teams while creating the digital strategy for upcoming releases and off cycle opportunities.
• Build innovative campaigns to further our artists' data capture, sales and advertising goals, and react to social analytics in order to improve the success of these campaigns.
• Manage artist web properties, reading and tweaking content strategy for those properties in reaction to analytics.
• Create tracking links for campaigns and communicate learnings as appropriate.

Job Requirements:

Skills/Abilities:

• Develop single and album release digital marketing plans overseeing artist websites, social networks & messaging, DSP & playlisting communication, and music video rollout
• Strong communication and presentation skills.
• Ability to read an audience and develop communication strategy depending on that audience.
• Develop and execute content calendars for artists.
• Build innovative campaigns to further our artists' data capture, sales and advertising goals, and react to social analytics in order to improve the success of these campaigns.
• Effective collaboration with other members of the Digital Marketing team (as well as teams throughout the company)
• Able to read and react to trends in the social and online space.
• Intermediate user of image editing & design software (e.g. Photoshop, InDesign).
• Quick learner who is able and excited to jump into and master new platforms, apps and services.
• Able to read basic analytics and develop plans and content in reaction to what the data observed is telling them.
• Demonstrated ability to develop content for online use.
• Experience writing copy and creation of photo/video content.

Experience:

• 3-4+ years experience working in the music or entertainment fields. Advanced understanding of how to utilize digital platforms for music releases.
• Expert, native user of social media platforms.
• Basic HTML knowledge preferred.

Education:

• BA or BS required.

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.