Pluto TV
Los Angeles, CA

Senior Manager, Brand Marketing

| Greater LA Area
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.


Overview
Pluto TV is looking for a strategic marketer to help us plan, execute and analyze a variety of brand marketing initiatives for the leading Free TV service in the US.


The Senior Manager, Brand Marketing will oversee market and consumer research, strategic planning cycles, cross-marketing initiatives, and the brand marketing budget. The Senior Manager will work with a variety of partners across Pluto TV and ViacomCBS to drive marketing impact, including brand awareness, incremental user growth and engagement.


This role will report to the Vice President, Brand.


Responsibilities

This is a dynamic leadership role with a wide range of responsibilities, including:

  • Brand Marketing Strategy: Set brand marketing objectives and an overall strategy for brand-driven growth, in partnership with Consumer Insights team, partner agencies and Brand team. 
  • Annual & Quarterly Planning: Lead key marketing planning cycles, working with brand, growth and content marketing teams to define goals and build tactical plans.
  • Brand Marketing Campaigns: Support planning and execution of brand marketing campaigns.
  • Cross-Marketing Planning: Lead planning and analysis of key cross-marketing initiatives across TV and Digital media, partnering with the central marketing team and other ViacomCBS business units to improve exposure for the Pluto TV brand.
  • Budget Management: Own the brand marketing budget and translate strategies into detailed budget and resource plans, working closely with Finance to update forecasts and report actuals on a monthly basis.
  • Critical Metric Tracking, Analysis & Reporting: In partnership with Consumer Insights and Business Intelligence and agency teams, lead a program of brand tracking, research and campaign analysis, reporting out achievements and performance. Own competitive analysis.
  • Trade Marketing: Support trade marketing initiatives, working closely with the Communications team.

Basic Qualifications

  • 5+ years of experience working in strategy at large corporations, with at least 3 years of experience focused on marketing strategy and operations.

Additional Qualifications

  • Ace planner, with experience creating concise planning documents and presentations that align partners behind strategic marketing plans.
  • Strategic thought-leader and storyteller, able to articulate clear goals, insights, plans and achievements to a senior exec audience, supported by data and analysis.
  • Expertise in brand tracking, qual and quant research, creative testing, campaign analysis, and leading a roadmap of brand marketing.
  • Detail oriented. Able to work efficiently and react quickly to change.
  • Ability to work well with cross-functional teams.
  • Trade marketing experience a plus.
  • Entertainment marketing experience preferred!

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [email protected] Only messages left for this purpose will be returned.

 #LI-NE1

See More
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Where we are

750 N. San Vicente Blvd. , Los Angeles, CA 90069
Previous
Next

What are Pluto TV Perks + Benefits

Culture
Friends outside of work
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Lunch and learns
Promote from within

Pluto TV Careers In Los Angeles
43

All Jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Project Mgmt
Sales
Content
Tap to close

Monetization Analyst

Pluto TV
Greater LA Area
2 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Sr. Marketing Analyst

Pluto TV
Greater LA Area
2 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Senior Manager, Marketing

Pluto TV
Greater LA Area
2 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Coordinator, Social Media

Pluto TV
Greater LA Area
2 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Copywriter

Pluto TV
Greater LA Area
3 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Sr. Software Engineer

Pluto TV
Greater LA Area
3 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Manager, Software Test Engineering, WebTech

Pluto TV
Greater LA Area
3 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Lead Data Architect

Pluto TV
Greater LA Area
4 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Senior DevOps Engineer

Pluto TV
Greater LA Area
4 days ago
+19
    Position: Senior Software, DevOps  Reports to: Engineering Manager, DevOps  Location: Los Angeles, CA or remote    Who We Are  Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected

Coordinator, On-air Marketing

Pluto TV
Greater LA Area
4 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Lead Program Manager - Release Train Engineer (WebTech)

Pluto TV
Greater LA Area
5 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Marketing Manager

Pluto TV
Greater LA Area
5 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Senior Manager, Brand Marketing

Pluto TV
Greater LA Area
5 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Senior Product Manager, Personalizaton

Pluto TV
Greater LA Area
6 days ago
+19
Summary:Pluto TV is looking for an experienced Sr Product Manager to lead the User Management product initiatives and personalization features that enable a signed-in, personalized experience to increase user engagement and retention. The Sr Product Manager will collaborate with internal teams to envision and build delightful experiences for consumers through registration, profiles, account management, and new tools for enriching/strengthening

Core Infrastructure Architect

Pluto TV
Greater LA Area
6 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

REMOTE Engineering Manager, Production Operations

Pluto TV
Greater LA Area
6 days ago
+19
*This is a 100% remote job opportunity* Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV

Lead Program Manager - Release Train Engineer (Native Apps)

Pluto TV
Greater LA Area
6 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

Senior Security Engineer-DevSecOps

Pluto TV
Greater LA Area
6 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Product Manager- Ad Delivery & Yield

Pluto TV
Greater LA Area
6 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Manager, Software Test Engineering, Consumer Applications

Pluto TV
Greater LA Area
6 days ago
+19
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Senior Product Manager- Experimentation

Pluto TV
Greater LA Area
6 days ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle and

Senior Data Engineer- Data Streaming

Pluto TV
Greater LA Area
6 days ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Manager, Software Test Engineering, Backend Services

Pluto TV
Greater LA Area
6 days ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Software Test Engineer- Revenue

Pluto TV
Greater LA Area
6 days ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Senior Business Intelligence Analyst - Operations

Pluto TV
Greater LA Area
6 days ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 100+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Senior Business Intelligence Manager, Insights

Pluto TV
Greater LA Area
6 days ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Director, Growth Marketing

Pluto TV
Greater LA Area
6 days ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Business Intelligence Analytics Manager, Consumer Analytics

Pluto TV
Greater LA Area
6 days ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Product Architect, Application Integration

Pluto TV
Greater LA Area
6 days ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Video Quality Manager - Broadcast Operations

Pluto TV
Greater LA Area
1 week ago
Responsibilities Include Being able to effectively speak to Pluto TV’s Video, Content, Revenue and Application teams on projects that support Pluto’s video services. Using all existing tools and recommending new tools to review system status and preempting problems Leading forward-looking projects that can span multiple engineering organizations

Engineering Manager

Pluto TV
Greater LA Area
1 week ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Principal Product Manager- Product Operations & Go-To-Market

Pluto TV
Greater LA Area
1 week ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Senior Product Architect - Data Integration

Pluto TV
Greater LA Area
1 week ago
Responsibilities Include: Building and leading a team of Data Architects, Data Scientists and Machine Learning Architects Contributing to the roadmap for data architecture and data science Guiding the introduction of new technologies to support Pluto TV’s growing data needs

Lead Engineer- Video Transcoding

Pluto TV
Greater LA Area
1 week ago
Overview & Responsibilities: Consulting to your manager and ensure each Engineer is trained properly. Regular design discussions. Regular training sessions.

Senior Product Designer

Pluto TV
Greater LA Area
1 week ago
Summary  Pluto TV's Product Design team is currently looking for a designer to join us to manage our Venetia design system. This designer will create and lead our design systems group with representatives from various platforms that host the Pluto TV service. The goal of this role is to improve the time to release, increase the quality of release, and increase user engagement. The role will report to the Director of Product Design –

Lead Data Test Engineer - Client Apps

Pluto TV
Greater LA Area
1 week ago
The position requires strong mobile QA experience with a focus on data, knowledge of data pipelines from raw data to reporting, and demonstrable SQL skills. The lead DTE will work closely with the Manager, Data Test Engineering and will also act as a representative of the Software Test Engineering Team in scrum meetings, and work alongside product management to address how to provide better quality coverage for the applications supported. Responsibilities Include: - Work with project teams implementing analytics features into client applications and verify the firing of those analytics events by manually working with devices or initiating scripts. - Maintain and/or develop automation tools to support Mobile Device test framework(s).

Director- Product Management- Personalization - Consumer Product

Pluto TV
Greater LA Area
1 week ago
 SummaryThe Director, Product Management - Personalization will be a key role to lead the product initiatives that enable a personalized, signed-in experience to increase user engagement and retention. This product executive will lead a team of Product Managers that are responsible for building personalization products and features on Pluto platforms that will allow for increased watch time, engagement and returning users. This role will report

Sr. Product Manager, Personalization - Consumer Product

Pluto TV
Greater LA Area
1 week ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Data Test Engineer - Web Technology

Pluto TV
Greater LA Area
1 week ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Preditor

Pluto TV
Greater LA Area
1 week ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and

Lead Software Test Engineer - Roku

Pluto TV
Greater LA Area
1 week ago
"At Pluto TV, we approach testing differently -- we are testing, and breaking, code constantly, but we help rebuild it better. Software Test Engineers (STE) design Pluto TV’s testing infrastructure and perform tests to examine and validate large-scale content operations and releases. The STE will also act as a representative of the Software Test Engineering Team in scrum meetings and provide input on how to provide better quality coverage for the

Senior Programmatic Account Manager

Pluto TV
Greater LA Area
1 week ago
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the

Coordinator, Growth Marketing

Pluto TV
Greater LA Area
1 week ago
Pluto TV, a ViacomCBS company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and