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Senior Lifecycle Marketing Manager

| Greater LA Area

FabFitFun is looking for a Senior Lifecycle Manager to help develop, manage, and optimize our email campaigns. This person will be working under our Director of Customer Engagement/Editorial in our West Hollywood office location.

The Senior Lifecycle Manager will drive strategy and execution of CRM to onboard, retain, build loyalty and increase lifetime value by engaging customers with personalized, targeted and relevant marketing at every stage. The ideal candidate has experience in email marketing, mobile push, in-app messaging and analytics.

Day-to-Day, You Will:

  • Develop and execute email, push, and site marketing strategies and communications via lifecycle, transactional/triggered, and promotional campaigns 
  • Actively manage the email marketing calendar 
  • Create and optimize over time segmentation and personalization strategies
  • Design and execute a rigorous A/B testing agenda to understand and enhance marketing effectiveness
  • Work collaboratively to create a seamless member journey that thoughtfully connects different FabFitFun products and assets
  • Partner with Product, Engineering, and Analytics to continuously automate and personalize our marketing
  • Partner with the Creative and Editorial teams to fulfill channel and business KPIs and align with our brand platform, visual standards, and voice guide
  • Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into our marketing strategies
  • Manage and coach email team for higher performance and engagement
  • Stay current on trends and best practices in lifecycle and channel marketing and advise team accordingly
  • Ensure compliance with CAN-SPAM regulations

What You'll Bring:

  • 4+ years experience working directly in email marketing and managing a team (B2C/subscription based preferred)
  • Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce
  • Familiarity developing and executing A/B tests and translating data into business and consumer insights
  • Bachelor's degree in Journalism, Marketing, or Communications
  • Experience working with Iterable or a comparable email marketing programs
  • Previous exerience with automated drip campaigns
  • Strong copywriting/ copy editing skills with proficiency in AP Style
  • Light HTML experience
  • Experience with CSS a plus!
  • Incredibly organized with strong interpersonal and communication skills
  • Detail-oriented, a multi-tasker, love adhering to deadlines, and thrive in a fast-paced environment

What You'll Get:

  • Be a part of one of the fastest growing companies in the US that is revolutionizing e-Commerce
  • Amazing benefits including medical, dental, vision, FSA, and 401k
  • Unlimited PTO
  • Free FabFitFun subscription and and quarterly credit in the Add-Ons store
  • Catered meals, kitchen stocked with great snacks and drinks
Read Full Job Description

Location

360 N La Cienega Blvd, West Hollywood, CA 90048

What are FabFitFun, Inc. Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Perks & Discounts
Casual Dress
Stocked Kitchen
Some Meals Provided
FabFitFun offers 3 catered a meals a week at our HQ in West Hollywood. Breakfast provided on Monday, while Lunch is provided on Tuesday and Friday.
Parking
Pet Friendly

Additional Perks + Benefits

Generous compensation package and extensive benefits. 12 weeks’ paid parental leave. Free FabFitFun subscription and tons of beauty freebies! Daily impact on personalizing the FabFitFun member experience.

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