Senior Email Marketing Manager

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About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Forever 21, Verizon, Papyrus, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks 

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • 80% coverage of basic medical, vision, and dental insurance
  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
  • Unlimited PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Mondays, Veggie Tuesdays, Yogurt Wednesdays, and Bagel Fridays!
  • Dog friendly office. Seriously.
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
  • Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

You Will Be

  • Assisting the Director with mentorship, support, and empowerment for the email team
  • Helping to lead the sales process while collaborating with other departments to assist in solution development and proposal delivery
  • Retaining existing business, while pursuing profitable growth opportunities in assigned clients' accounts, both in email investments and cross-channel upsells
  • Communicating directly with clients and internal teams, providing results/recommending actions, and identifying any and all opportunities for growth
  • Gathering and analyzing data from a variety of sources to make intelligent, informed recommendations and decisions on email marketing plans and investment
  • Building out strategic email programs and automations while promotion email best practices for clients' success
  • Assisting with implementing reporting (monthly/campaign) and testing strategies with other data extraction, reporting, and analytical tools (i.e. Google Analytics)
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.
  • Managing clients' email calendar to ensure that all requests/promotions are created, updated, and scheduled
  • Monitoring deliverability and overall account reputation to ensure messages are being delivered to the inbox

You Must Have

  • 3+ years of email marketing and omni-channel campaign experience
  • Excellent verbal and written communication skills with the knack for problem solving
  • Experience strategizing and executing comprehensive list segmentation, life cycle drip automations and triggered events within an ESP
  • A team plater with a client-centric mindset and is constantly seeking ways to improve the client experience
  • Hands-on experience with ESPs such as: Klaviyo, Listrak, Pardot, Mailchimp, Bronto, Sendgrid, Responsys, Hubspot, etc
  • Proven track record of successful project management and multi-tasking skills with the ability to hit and exceed deadlines required
  • Experience with web analytics (Google Analytics, Omniture or similar)
  • The ability to thrive in fast paced team oriented enviroements along with the capability to work independently
  • Bachelor's degree in Marketing or Business preferred

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

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Location

We are within a mile of "The Point", a new area with restaurants and shopping. You can also feel the ocean breeze that is a hop & skip away!

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