Senior Director, Marketing

| Santa Monica

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

We are currently seeking an experienced Marketing Director / Product Manager who will handle marketing campaign strategy for multiple artists and projects across the Interscope Geffen A+M roster. The Director will work closely with the Department Head and all other departments within Interscope (A&R, Revenue, Creative, Digital, PR, Radio) to develop and execute fully integrated, progressive marketing strategies for a range of artists – from new signings to global superstars. He/She should have a strong understanding of artist development; streaming, digital and traditional retail/revenue business; live touring, events and festivals; creative and content strategy; long-term budget and P+L management; artist relations and the ability to collaborate with artists and music executives daily in and out of the office.

Job Functions:

  • Develop and execute marketing strategy for artists' music and music-related products across the Interscope roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
  • Collaborate with key internal stakeholders across A&R, Retail + Revenue, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands.
  • Help guide and execute artist branding, creative materials and original content specific to each campaign.
  • Proactively communicate goals and project analysis with all departments inside the company, and to artist management and agents.
  • Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to insure the success of the project.
  • Understand and analyse the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
  • Job Requirements:

    Skills/Abilities:

  • Strong ability to successfully define and drive project management and execution
  • Creative thinker with ability to generate innovative marketing ideas
  • Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
  • Social media savvy, with experience on platforms and understanding of associated data
  • Strong skills in communication, presentation, writing, and able to work well cross-functionally
  • Proficient with Word, Excel, PowerPoint, Nielson statistics analysis (Soundscan, Mediabase).
  • Experience:

  • 4+ Years Experience, Marketing Director / Product Manager
  • Experience working with record companies, artist management, talent agencies
  • Education:

    • Education: BA/BS Degree

    Universal Music Group is an Equal Opportunity Employer.

    Disclaimer

    This job description only provides an overview of job responsibilities that are subject to change.

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    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
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    Location

    UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles
    21301 Burbank Blvd, Woodland Hills, CA 91367

    An Insider's view of Universal Music Group

    What’s the vibe like in the office?

    Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

    Laurent Burte

    Enterprise Portfolio Management Project Manager

    How do you collaborate with other teams in the company?

    Our team serves departments across the company by provide feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

    Ashia Coleman

    Junior Windows Systems and Application Administrator

    What makes someone successful on your team?

    Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

    Todd Hancsicsak

    Director, Rights & Repertoire Technology

    What does your typical day look like?

    There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

    Gauri Gohokar

    Project Manager

    What are Universal Music Group Perks + Benefits

    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
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    Pet Insurance
    Wellness Programs
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    401(K)
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    Vacation & Time Off Benefits
    Paid Holidays
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    Perks & Discounts
    Casual Dress
    Game Room
    Parking
    Fitness Subsidies
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