Senior Digital Marketing Manager

| Pasadena
Spokeo is a people search engine that both enlightens and empowers our customers. With over 12 billion records and 18 million visitors per month, we reconnect friends, reunite families, prevent fraud, and more. Every day our nimble team takes on enormous challenges in data science that push the limits of the cloud and search architecture.
We’re seeking a Senior Digital Marketing Manager to join us in Pasadena, CA. Push the limits of paid search platforms and their features to deliver impactful results across an array of digital channels. Drive the SEM operations and execution, test new growth opportunities, and partner closely with Marketing, Analytics, Product, and Engineering to achieve aggressive goals. Your highly analytical, intellectual curiosity, and data-driven approach to challenges will serve well in our environment!
Responsibilities:
  • Develop marketing strategy, bid management, keyword generation/research, testing methodology, and roadmaps on different marketing channels and then synthesize that strategy into compelling presentations
  • Leverage marketing insights, analytics, and A/B testing to improve search funnel experience through messaging, landing pages, user experience, and touchpoints
  • Manage marketing tags and pixels including overall tracking strategy, implementation, and reporting
  • Build high performing audience solutions, list creation, segmentation, bidding tiers and expansions
  • Identify areas of improvement, communicate actionable insights and measure efficiency and effectiveness of different efforts by examining KPIs
  • Monitor the latest industry trends as well as competitor landscape
  • Help improve marketing communication and creative across various ads, email, products, notification, and user experiences
  • Own quantified KPIs across devices, products, campaigns, and channels to increase profit and revenue and demonstrate growth with search and contextual ads.

Requirements:
  • 5+ years of direct-response search engine marketing with major digital marketing agencies and high-traffic consumer subscription model websites
  • Proven profit optimization capabilities (multiple CPAs, LTV integration, proven ad messaging optimization)
  • Hands-on experience managing large-scale paid search, display, and paid social campaigns and understand different bidding strategy
  • Comfortable managing ad spend in excess of $2M per month
  • Strong Google Analytics/Tag Manager capabilities
  • Strong Microsoft Excel skills including VLOOKUP, Pivot tables, and chart building
  • Proven capabilities around audience segmentation and targeted messaging
  • An analytical and detail-oriented problem solver
  • Strong testing capabilities
  • Highly developed interpersonal and written/verbal communication skills
  • Bachelor’s degree or equivalent work experience
  • Hands-on experience managing/growing on Facebook or other display platforms would be a plus.

Recruiters or staffing agencies: Spokeo is not obligated to compensate any external recruiter or search firm who presents a candidate or their resume or profile to a Spokeo employee without 1) a current, fully-executed agreement on file and 2) being assigned to the open position (as a search) via our applicant tracking solution.
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • KafkaLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedshiftDatabases
    • SnowflakeDatabases

Location

Our office is a short drive from downtown LA and a quick walk from the Metro Gold Line. Incredible restaurants and vibrant Old Town and the Rose Bowl!

What are Spokeo Perks + Benefits

Spokeo Benefits Overview

We take care of our team members and their families. Here’s some of what you can expect:

HEALTH INSURANCE
Spokeo covers 100% of the medical premium for employees and 80% for dependents with no waiting period

401(K)
Spokeo will match 100% of your 401(k) deferral up to 3% of your annual base pay earnings. No Vesting Period to Receive Matching!

PAID TIME OFF POLICY
9 paid holidays
Full time employees earn 1.5 vacation days every full month worked for a total of 18 days per year.
Full time employees will receive 1 extra vacation day per year for every full year worked (up to 5 years).
Six (6) sick days per year, issued on the first of the year.

Other Perks
Flexible hours
Casual dress
Daily free catered lunch
Full pantry/fridge with endless snacks and beverages
Game room

Culture
Partners with Nonprofits
Spokeo Search Angels, scholarships, philanthropy and in the local community - including the Junior League of Pasadena, SWE, she codes, Pasadena Women In Technology, Innovate Pasadena and Rails Girls.
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $5000 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Our dental plan covers $100 of expenses.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
Acme's health insurance policy covers up to 100% of out of pocket expenses.
Life Insurance
Life insurance is equal to 5 times an employee's annual salary.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Free Daily Meals
Game Room
Stocked Kitchen
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Continuing Education stipend
Paid industry certifications

Additional Perks + Benefits

We have our very own, dedicated Culture Team that is separate from Human Resources.

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