We are a 150+ person team funded by top-tier firms, based in Santa Monica, CA with satellite offices in San Francisco. We are a low-key but tight-knit group of hard-working people working to fix America's broken healthcare system. Americans spend over $400 billion per year on prescriptions and too many people simply can't afford the medications they desperately need. Join GoodRx and help us solve meaningful problems that help us make people’s lives better every day.
About The Role

The Senior CRM Marketing Analyst will be responsible for performance monitoring, reporting, and executing testing strategies within our CRM (email, push, SMS) function. Through data driven insights this candidate will optimize how we segment and communicate to our customers. This role will work closely with the CRM and Product Marketing teams to report on campaign performance, segment analysis, and create data visualizations to ensure we are targeting the right users, tracking their behavior across multiple channels and platforms, and provide actionable insights to improve on retention strategies.

The ideal candidate should have a strong marketing analytics background and experience partnering with business and technology teams. You will not only be an integral asset to the CRM function but will also assist our data teams in optimizing CRM processes to incorporate new technology and new data into the marketing funnel. In this role you will define the CRM team’s success metrics and measure the progress towards quarterly KPIs while keeping the business aware of all wins and learnings. 

Responsibilities:

• Work autonomously under the guidance of data analytics and CRM to plan campaign analytical set up and manage customer segmentation
• Design, develop and own relevant dashboards and tracking for all CRM campaigns and programs, communicating these results and learnings to business stakeholders
• Lead post-launch campaign reporting and analysis for adhoc and triggered messaging (email, push, SMS, and multi-channel campaigns)
• Collaborate with teams across the business (Product Marketing, Retention, etc.) to identify opportunities for CRM marketing efforts
• Work closely with data science to provide inputs to strategic projects around customer segmentation, and building CRM models that drive cross-selling, retention and customer growth initiatives
• Support the development of performance forecasts, defining key success metrics for campaigns, setting a reporting cadence, and creating report templates for senior stakeholders
• Develop monthly and quarterly reports that highlight key CRM performance insights and strategic learnings. 
• Work closely with CRM specialists in launching campaigns and help measure the success of those campaigns by providing analytical support

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related discipline
• A minimum of 4 years’ experience as a Business Analyst or Marketing Analyst for an online consumer business, with experience in a product or marketing organization
• Deep expertise with SQL and working with databases is necessary. Amazon Redshift and HiveQL / Presto are highly desirable. Spark / PostgreSQL querying a plus
• Proven ability in using statistical analysis tools (SPSS, R) and experimental design to turn data into actionable recommendations
• Deep experience with Tableau, Looker, or similar Business Intelligence tools
• Hands on experience working with very large data sets, including statistical analysis, data visualization, data mining, and data cleansing/transformation
• Experience working with CRM platforms (Salesforce, Oracle, Braze, etc) where you have influenced the launch or planning of campaigns
• Understand and have experience in campaign planning, customer segmentation, targeting, and execution or analysis of marketing campaigns
• Ability to collaborate across teams, functions and geographies with high autonomy and little guidance
• Excellent communication and stakeholder management skills

About GoodRx

GoodRx is America’s leading prescription price transparency platform. More than 8 million people use the GoodRx website and our mobile apps each month. GoodRx helps consumers save up to 80% on their medications by delivering prices and available discounts at nearly every pharmacy in the U.S. Thousands of physicians and employees use GoodRx, and its services have been positively reviewed by Good Morning America, the American Heart Association, The New York Times, ABC News, AARP, Forbes and many others.