SEM Manager

| Santa Monica

EZ Texting is seeking a motivated, results-driven Search Engine Manager with expertise in search marketing and advertising, and a passion for B2B marketing. This individual will have an exciting opportunity to drive lead generation efforts and company growth through the development and execution of SEM programs. The ideal candidate is skilled in managing large-scale paid search campaigns and making data-driven decisions.

Responsibilities:

  • Develop and drive lead acquisition via search engine marketing, including Google, Bing, and Yahoo

  • Execute day-to-day campaign management activities including bid management, keyword research, budget allocation, performance monitoring, etc.

  • Work with agency to develop SEM strategy and hit search channel's monthly, quarterly, yearly volume lead and MQL targets

  • Create, implement, track, analyze and develop supporting assets to optimize paid search and general advertising campaigns programs

  • Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume

  • Monitor lead flow and conversion rates to ensure attainment of lead generation targets and optimization of marketing investment

  • Provide monthly analysis of program progress and results, including key milestones and metrics

  • Collaborate with other marketing team members on content strategies and campaigns

  • Manage daily relationships with search engines, partners and vendors

Skills/Requirements:

  • BA/BS preferred

  • 2+ years of search marketing experience

  • Understanding of direct marketing KPIs

  • Advanced data analysis and reporting skills

  • Proficient in Excel and Google Sheets

  • Expert knowledge of search landscape: paid search listing providers, tracking tools, bid-management systems and keyword development tools

  • Experience managing large budgets and ROI optimization

  • Creative, innovative, resourceful and results-oriented

  • Proven track record of achievement

  • Excellent communication skills, both written and verbal

  • Strong time management skills

  • Google AdWords certification

  • Proficient in Google Tag Manager and Google Analytics

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • ZendFrameworks
    • GuiceFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • S3Databases
    • Google AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • HubSpotCRM

Location

EZ Texting, voted a Best Place to Work since 2014, is located a block away from the Pacific Ocean and the world-famous 3rd Street Promenade.

An Insider's view of EZ Texting

How does your team reward individual success?

Our team goes out to lunch once a month to celebrate each other’s success. We've also done some team bonding. During our last team bonding event, we went snowboarding and skiing in Mammoth.

Eileen

DevOps Engineer

What does your typical day look like?

Every day at EZ Texting is awesome, because it's always different! Whether it be developing a new feature for our customers or coming up with new ideas that help innovate the space of texting! Every day is exciting at EZ Texting!

Aman

Software Engineer

How has your career grown since starting at the company?

I started at EZ Texting almost 8 years ago as an intern. I've had the opportunity to learn new skills which directly elevated my career path. The company invests in development, both professionally and personally. Recently, my role has shifted towards Business Development. I feel very fortunate to work for a company that invests in its employees!

Shannon

Director of Global Connectivity

How do you empower your team to be more creative?

We educate the team on what the business is trying to do and where the areas of struggle are. Once we are on the same page, we create an environment where departments take employee feedback regarding challenges and opportunities. A culture of transparency creates an environment where creativity is aimed at solving real problems for the business!

Vijesh

Co-Founder & CTO

How would you describe the company’s work-life balance?

At EZ Texting, we have always held ourselves to a high standard of respecting our employees work-life balance. We have a work-hard environment, but the happiness of our employees is always put first. We are here to achieve all company goals set forth while keeping the employee spirits constantly high

Chris

Customer Success Manager

What are EZ Texting Perks + Benefits

EZ Texting Benefits Overview

We have amazing perks for each of our employees here at EZ Texting. From Stock Options to FULLY PAID Medical Benefits, the list goes on!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
EZ Texting disability insurances covers you for both short-term and long-term disability.
Dental Benefits
Fully Paid
Vision Benefits
Fully Paid
Health Insurance Benefits
Fully Paid
Life Insurance
EZ Texting covers you for life insurance with a payout of 2X an employee's annual salary. Employees also have an option to purchase additional coverage.
Wellness Programs
EZ Texting hosts a wellness activity once a month which includes things like yoga, meditation, nutritionist guest speaker, massages, etc.
Retirement & Stock Options Benefits
401(K)
Company Equity
EZ Texting offers stock options through its employee profit sharing program, including vesting over a four-year period.
Performance Bonus
EZ Texting compensation plans include an annual bonus for all regular full-time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
EZ Texting offers up to 3 months of maternal leave and up to 4 weeks of paid paternity leave for new parents with at least 1 year of tenure.
Flexible Work Schedule
EZ Texting offers a flexible work schedule outside of core hours (10AM-4PM)
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
EZ Texting offers 2 weeks of paid time off for all employees and up to 4 weeks off for tenured employees of five years or longer.
Paid Holidays
EZ Texting offers all employees paid time off to observe all major holidays. Each employee also receives an additional 5 floating holidays per calendar year.
Paid Sick Days
EZ Texting offers UNLIMITED sick leave for all employees.
Perks & Discounts
Beer on Tap
EZ Texting offers Rally Fridays
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
EZ Texting has fully stocked kitchens including unlimited snacks, coffee, tea, etc.
Some Meals Provided
EZ Texting provides a weekly catered lunch on Tuesdays.
Happy Hours
EZ Texting provides an in-house Happy Hour on Fridays.
Parking
EZ Texting provides a parking pass at one of the local lots or we will reimburse your monthly parking expenses. We also will compensate you for opting out of a parking pass.
Pet Friendly
EZ Texting has a dog friendly environment.
Relocation Assistance
EZ Texting offers a relocation assistance reimbursement.
Fitness Subsidies
EZ Texting reimburses it's employees up to $70 per month for a gym membership.
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

Here at EZ Texting we focus on our employees' happiness. We encourage professional development and also want employees to maintain a healthy work-life balance.

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