Search Marketing Manager at Hawke Media

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We are looking for a Manager, Paid Search who loves diving into data and coaching a team on how to transform recommendation and solutions into ROI-positive campaigns.  

 

*This role is REMOTE! Hawke's HQ is located in Los Angeles, but we are accepting applications from outside markets*

 

How you will contribute:

  • Support the day-to-day account management of Paid Search clients and take full ownership of all activities. 
  • Develop, execute, and manage day to day Google Ads and Bing strategy, tactics, & execution.
  • Responsible for all client deliverables, campaign performance and reporting.
  • Must be comfortable regularly communicating with clients over the phone and video calls.
  • Demonstrate knowledge of direct response/ecommerce paid search media execution strategies & tactics.
  • Solid knowledge of direct response, ROI, ROAS and CPA paid search media metrics, Google Analytics, marketing data trends, & insights.
  • Have an understanding of the complete marketing picture, how all channels and forms of communication drive a client’s business.
  • Must understand the role of Google Ads in terms of marketing mix. 

 

Who will be successful in this role?

  • Advanced knowledge of Google Analytics
  • Highly experienced in retargeting strategies and tactics.
  • Ability to work both independently and in a team environment.
  • Impeccable time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while effectively managing changing internal and client-facing priorities. 
  • Highly experienced with audience segmentation, messaging, flighting and budgeting.
  • Understands and can teach the importance of Facebook pixel placement and placing/QA'ing all standard conversion events.
  • Can execute on and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization.
  • Positive, "can-do" and "will-do" attitude when working with clients and internal partners
  • Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset. 
  • Makes novel and innovative contributions to refine and improve channel on-boarding & launch processes based on new platform and media/market trends, executions, ideologies, etc. 

 

 

A Little About Us:

 

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead and develop its digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own, giving every brand that partners with us the opportunity to truly soar.

 

We believe fostering a dynamic, collaborative atmosphere starts with employee satisfaction. We offer complete benefits to our employees as well, including medical, dental, and life, plus 401K matching, equity sharing, and company-wide open vacation without a limit on days! 

 

Most importantly, and at our core, Hawke believes in IQ + EQ + AQ. Intelligence, empathy, and adaptability are the defining characteristics of our people, partners, and clients, and we believe they are paramount for creating success across every industry and vertical. 

 

Ready to be at the forefront of global digital marketing? Then come join our nest and soar with the Hawke family!

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Technology we use

  • Product
  • Sales & Marketing
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WrikeManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

Location

We are located in Sawtelle, which is home of some of the best Ramen in the world. Plus, the office is right off the metro making it easily accessible!

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

The best part about working at Hawke is that I have complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging in a bean bag chair.

Lizzie

Recruiter

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce

Director of Digital Strategy

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay

Head of People Operations

What’s the vibe like in the office?

The ethos of camaraderie outweighs any other possible description of how Hawke employees work with each other. I’ve never been in the office when there hasn’t been a positive buzz going around.

Stefan

Director of Digital Strategy

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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