EZ Texting is seeking a motivated, results-driven Search Engine Manager with expertise in search marketing and advertising, who is passionate about B2B marketing. This individual will have an exciting opportunity to drive lead generation efforts and company growth through the development and execution of SEO/SEM programs and advertising programs. The ideal candidate is metrics-oriented and skilled in managing large-scale organic, paid search and advertising programs.

Responsibilities:

• Develop and drive lead acquisition via search engine marketing, including Google, Bing, and Yahoo

•  Work with agency to develop SEM strategy and hit search channel's monthly, quarterly, yearly volume lead and SQO targets

• Create, implement, track, analyze and develop supporting assets to optimize paid search and general advertising campaigns programs

• Drive implementation of SEO best practices across web properties

•  Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume

• Monitor lead flow and conversion rates to ensure attainment of lead generation targets and optimization of marketing investment

• Launch and A/B test landing pages to optimize conversion

• Provide monthly analysis of program progress and results, including key milestones and metrics

• Collaborate with other marketing team members on content strategies and campaigns

• Manage daily relationships with search engines, partners and vendors

Skills/Requirements:

• BA/BS preferred

• 2+ years of search marketing experience, preferably with a B2B organization

• Understanding of direct marketing KPIs

• Strong data analysis and reporting skills

• Expert knowledge of search landscape: paid search listing providers, tracking tools, bid-management systems and keyword development tools

• Experience managing large marketing budgets and ROI optimization

• Software/Internet/Technology company experience

• Creative, innovative, resourceful and results-oriented

• Proven track record of achievement

• Excellent communication skills, both written and verbal

• Strong time management skills

• Proficient in Google AdWords, Google Tag Manager and Google Analytics (certification a plus)