Search Engine Marketing Manager

| Greater LA Area

We are looking for a talented SEM Manager who will increase revenue and profit from search marketing through traffic acquisition, optimized spending and increased conversion rates. This candidate will be responsible for utilizing MediaAlpha's platform to track site performance, traffic, revenue, and profit in order to understand and improve campaign performance. 

 

Responsibilities:

  • Identify and implement strategies for increasing traffic through Pay-Per-Click (PPC) search optimization.
  • Campaign creation across Google, Bing and Yahoo Gemini.
  • Diligently track and report all SEM media activities.
  • Monitor media buys to maximize traffic and sales.
  • Analyze website strategies and translate anecdotal or qualitative data into recommendations and plans for revising the media mix.
  • Create and review daily, weekly, and monthly advertiser quality performance.
  • Conducting research and reports on key developments and SEM industry news.

Requirements:

  • Extensive understanding of the PPC SEM marketplace.
  • Experience with online tracking and analytics tools (Google Adwords and Analytics).
  • Understanding of search attribution across multiple touch points.
  • Holistic knowledge of SEM space and match type / keyword dimensions across all devices.
  • Ability to manage multiple competing priorities in a dynamic start-up environment.
  • Strong analytical ability.
  • Ability to survey raw data, draw conclusions and make recommendations.
  • Excellent written and verbal communication skills.
  • Self-starter who can take initiative on all media driven projects.
  • Strong Excel proficiency (pivot tables, V lookups, data manipulation).
  • B.S. or B.A. required.

Compensation:

  • Highly competitive salary and bonus program participation.
  • High quality health and dental care plans with no employee contributions and zero deductibles (in network). Flexible spending account.
  • Unlimited PTO.
  • 401K company contribution program (after one year).
  • Professional training and education reimbursements.
  • Generous employee perks (e.g., mobile phone program, gym membership).
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PerlLanguages
    • PythonLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • CSSDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

We are in the heart of the central business district in downtown LA, close to shopping, entertainment, restaurants, and 7th / Metro train stop.

An Insider's view of MediaAlpha

What’s the vibe like in the office?

The office is an open environment of collectively hard-working people. Anyone can (and will) approach anyone else for questions or a casual conversation. It's a nice balance that allows us to accomplish our goals while staying sane cooped up in a building for several hours a day. The cold brew tap doesn't hurt, either ;)

CJ

Media Buying Manager

What's the biggest problem your team is solving?

We are making the insurance buying process easier! It's interesting stuff.

Tony

Director of Yield Optimization

How has your career grown since starting at the company?

I've grown in so many ways! The individual time spent with my Team Lead has helped. Our company culture, goal-setting process (OKRs), and book club helped increase my professional knowledge, and not just in accounting!

Lily

Accounting Manager

What makes someone successful on your team?

Someone will be successful on the engineering team if they are not afraid to ask questions to better understand the reason why we do things and strives to find the best solutions.

Amy

VP of Technology

What are MediaAlpha Perks + Benefits

Culture
Volunteer in local community
We sponsor an annual company-wide volunteer day and are active members of PledgeLA to support and encourage volunteering year-round.
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
MediaAlpha's management team is as diverse as our team members. We are focused on continuous improvement of our Diversity and Inclusion initiatives.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
MediaAlpha offers Dependent Care and Medical FSA.
Disability Insurance
Disability insurance covers 66% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to $100,000.
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
MediaAlpha offers a Safe Harbor Contribution equal to 3% of a team member's gross salary. Team members are 100% vested at the time of enrollment.
Performance Bonus
MediaAlpha offers annual performance bonuses and spot bonuses for extra efforts.
Match charitable contributions
MediaAlpha matches team member contributions to non-profit organizations up to $2,500 annually.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of paid parental leave.
Flexible Work Schedule
MediaAlpha provides team members with flexible work schedules.
Remote Work Program
Our remote work program includes working from home on occasion as needed.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Team Members receive 48 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Pool Table, Shuffle Board, Darts, and TV's.
Stocked Kitchen
Some Meals Provided
Employees get free lunch on Monday, Wednesday, Friday.
Parking
We offer employees Free on-site garage parking.
Fitness Subsidies
We pay up to $75 per month for fitness classes or gym memberships.
Professional Development Benefits
Job Training & Conferences
MediaAlpha offers employees professional development opportunities like Annual individual budget for training, The ability to attend job related conferences and seminars.
Lunch and learns
MediaAlpha team members are encouraged to share information through lunch and learns. In addition, our book club meets once a quarter.
Promote from within
Continuing Education stipend
We offer professional growth reimbursement to team members looking to expand their knowledge in tech and beyond.
Customized development tracks

Additional Perks + Benefits

Aside from all of the benefits and perks, we embrace individualism and truly believe that encouraging authenticity results in happier and more productive teams.

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