Programmatic Manager

| El Segundo

About Wpromote

Here at Wpromote, one of the nation’s leading digital marketing firms, we invite you to “Think Like A Challenger” and push our clients to take on the 800 lb. gorillas of their industries. Our crew of 300+ digital marketeers breathes in marketing and exhales ROI, and we challenge our clients and ourselves each and every day to surpass yesterday’s expectations! Our award-winning campaigns have helped hundreds of companies from startups to Fortune 500 brands thrive. If you’ve heard of Toyota, Verizon, Dickies, TOMS, Wienerschnitzel, or Zenni Optical, you’ve heard of our clients. And we want you to join us in making our clients even better.

The Perks

If you’re not already convinced, our amazing perks have made us one of the Best Places to Work in the US two years running according to Ad Age, and one of Los Angeles’ best places to work 5 years in a row. Here’s why:

  • Traditional 401k and/or Roth 401k matching.
  • Quarterly team social events, birthday celebrations, chili cook offs, holiday half days and summer half day Fridays, and more.
  • Yoga sessions two times a week to help you de-stress and recharge. Stretch it off; it’s the new norm.
  • Generous PTO and an innovative Work From Anywhere policy that gives our employees freedom to stretch their wings - and catch the cable guy.
  • Coffee, tea, juice, and cereal. A vending machine that has every snack imaginable.
  • Fresh fruit Mondays, Veggie Tuesdays, Yogurt Wednesdays, Throwdown Thursdays, and Bagel Fridays!
  • Dog friendly office. Seriously.
  • Beautifully designed and modern office: standing desks, outdoor seating, courtyard, and breakout rooms.
  • Break time: ping-pong, shuffleboard, and Bocce ball. Any time is break time.
  • But wait, we have more! We have electric full body massage chairs so you can work while getting a massage.

The Role

We’re looking for a Programmatic Manager to help launch, oversee, and directly manage campaigns for a new programmatic division within the company. You’ll manage paid media campaigns across programmatic platforms, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix industry, size and complexity that constantly challenge you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You’ll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.

Some of our current paid search clients include Bayer HealthCare, ONEHOPE Wine, Kendall College, Charming Charlie, and Papyrus, and you could be managing upwards of $500k a month in budget. You will work closely with our Paid Search and Strategy departments on some of the largest, high profile accounts as well as collaborate closely with our other service teams. Working with these departments of incredibly smart and motivated individuals will require a carpe diem outlook and enthusiastic dedication.

As one of the first few members in a new division, you will be given unique opportunities for growth within an established agency. Part of the role will include responsibilities developing our best practices, expanding partnerships, supporting sales and marketing and overall defining the structure of this new department. We are looking for a very motivated, self-starter that needs very little guidance or direction.

Bonuses and commissions are awarded based on individual performance, client up-sells, cross-channel sales, and hitting team goals.

You Will Be

  • Assisting with new business proposal creation and distribution
  • Managing client Display, Video and retargeting advertising campaigns, including: strategy development, project management, report delivery, and client communication
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space
  • Managing technology vendor relationships as well as the implementation and/or integration of those technologies
  • Creating and managing a portfolio of accounts in DBM and other engines including campaign creation, trafficking, and optimization
  • Conducting industry, audience and competitor research
  • Analyzing campaign results and adjust strategy and budgets accordingly
  • Communicating with clients regularly to discuss goals and deliver results
  • Developing strategies across all marketing channels to improve ROI/ROAS and achieve maximum efficiency
  • Staying apprised of current and new DSP functionality or data products, then successfully deploy on relevant campaigns
  • Maintaining knowledge of industry trends as they relate to the programmatic space.

You Must Have

  • 2-4 years in a hands-on role managing Programmatic campaigns at an agency, FMP/Social Ads API Platform, or DSP
  • Deep knowledge of the Programmatic and SEM industries and the PPC advertising model
  • Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). Advanced experience with ad trafficking (DoubleClick specific a plus). Be company expert on programmatic media buying
  • Strong expertise and background in digital analytics and/or audience data management platforms (Google Analytics, Omniture, etc.), as well as how to use these tools in paid media campaigns
  • Excellent verbal and written communication skills
  • Leadership and initiative to grow a new position/team
  • Working knowledge of display, video, social and/or DSP partners, and external data or media providers (DBM, Data Xu, Media Math, LiveRamp etc.)
  • Expertise in cross channel and cross device tracking, optimization, and attribution
  • General knowledge of search engine optimization (SEO), social advertising, and web usability
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Location

100 E. Grand Ave. First Floor , El Segundo, CA 90245
100 E. Grand Ave. First Floor , El Segundo, CA 90245
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