ABOUT WELL HEALTH

Our Mission: Make healthcare the gold standard in customer service.

What We Deliver: WELL™ Health is a SaaS digital health leader in patient communications and the 2021 Best in KLAS winner in Patient Outreach. WELL Health’s intelligent communications hub is the only two-way digital health solution engaging patients throughout their entire care experience. WELL Health enables conversations between patients and their providers through secure, multilingual messaging in the patient’s preferred communications channel: texting, email, telephone, and live chat. By unifying and automating disjointed communications, WELL Health helps healthcare organizations drive more patient visits, build exceptional patient loyalty, and reduce staffing costs, frustration and turnover. 

Our Impact: WELL Health helps 200k+ healthcare providers facilitate more than 1 billion messages for 30+ million patients annually. 

Our award-winning culture: In 2021, WELL Health was named #10 on the Forbes list of America’s Best Startup Employers and was also recognized as one of the Best Midsize Companies to Work for in Los Angeles by Built In LA. Additionally, WELL Health is proud to recently be named #484 on the Inc. 5000 list of fastest growing private companies. In 2020, WELL Health was named among the Best Places to Work by Modern Healthcare.

SUMMARY

WELL Health is seeking an accomplished Product Marketing Manager with experience in healthcare/healthcare technology. This is an opportunity to help build out the Product Marketing function and processes, optimize strategy for an already best-of-breed product, and strengthen our Go-to-Market processes for our busy product roadmap. As an integral member of a hyper-growth company, you will be responsible for the success of your own product vertical by building expertise in target buyers and segments, overseeing Go-to-Market launches, and delivering the plan critical to helping future customers understand the full value of WELL Health’s unified communication hub.

The Product Marketing Manager reports to the Director, Product Marketing, and will work cross-departmentally with Marketing, Product, Product Engineering, Sales, Client Success, and Business Development. The research and content you generate will make you the subject matter expert on buyers and segments. 

This is an exciting opportunity if you are looking for a chance to leave your mark and take responsibility for the success of the team.

RESPONSIBILITIES 

Marketing Strategy

• Subject Matter Expert: Develop a deep understanding of the buying audience by generating insights around healthcare submarkets, competitors, industry trends, target personas, buyer needs, and the purchasing decision process.
• Market Analysis: Establish best practices for evaluating which market opportunities to prioritize, who to target, and which deliverables and strategies will ensure successful campaigns for future releases. 
• Product Positioning: Own the value propositions and messaging platforms that resonate with the WELL Health’s current and future customers.
• Competitive Intelligence: Stay up-to-date on the competitive landscape to identify and amplify product differentiators in a rapidly developing market. 

Internal Education

• Sales Enablement: Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
• Voice of Market: Conduct and manage qualitative and quantitative research to solicit feedback from buyers, and align WELL Health activity with an informed understanding of market sentiment.
• Partner with the Sales team on account-specific engagement custom content and consultation.

Go-to-Market

• Fully own a marketing plan and budget; report campaign ROI.
• Content: Create customer-centric messaging, stories, case studies, videos, presentations, and webinars. 
• Co-marketing: Work with Business Development to leverage our platform partnerships and joint use cases.
• Win-Loss Trends: Identify which factors Buyers do and do not use to evaluate solutions, and share insights across the company.

REQUIREMENTS

• 4+ years experience in healthcare/SaaS marketing, strategy, or product management (Patient Communications or Patient Engagement SaaS in the provider or payer markets would be ideal)
• Proven ability to coordinate and create consensus within cross-functional groups without formal authority
• Experience presenting to clients and conducting customer interviews
• Exceptional writing skills that emphasize value storytelling for B2B audiences
• Ability to balance shifting priorities within the context of higher level business goals and ambitious department goals
• Ability to learn new products and evaluate them from the market’s perspective
• A history of data-driven decision making
• Ability to communicate insights and advocate for a focused course of action

LOCATION

WELL Health is headquartered in Santa Barbara, CA. Today, all WELL Health positions are remote, and we are looking forward to when our company returns to in-office work. For this role, we are open to candidates that are looking for a permanently remote role. #LI-Remote

WORKING AT WELL

• Fantastic company culture – frequent Zoom company events (Lunch & Learns, trivia, yoga, etc.) and daily fun brought to you by many creative Slack channels.
• Employee equity groups – 11 groups available for all to join. Black & Latinx, Women, LGBTQ+, Disability, and many more!
• Learning and development – frequent events and tools available to help our employees #PursueGrowth.
• Career mobility – we promote from within and have opportunities for employees to transfer between teams. 
• Santa Barbara office perks – dog-friendly office, healthy (and unhealthy) snacks, Kombucha and beer on tap, light-filled space, standing desks, and the occasional taco truck.
• Company perks and benefits – MacBook Pro provided, unlimited PTO, generous equity package and full health benefits (medical, dental, and vision).
• Interested in learning more? Please visit our LinkedIn page or our Life at WELL Instagram (@wellhealthinc). To hear firsthand what it’s like to work at WELL Health, please view this team video. 

Committed to Diversity, Equity, and Inclusion

WELL Health Inc. is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at WELL Health are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status. 

We’re dedicated to creating an inclusive, equitable, and diverse workplace, where everyone feels safe to be themselves and diversity is a strength. WELL Health is committed to providing employees with a work environment free of discrimination and harassment; WELL Health will not tolerate discrimination or harassment of any kind.

Candidates should be aware that WELL Health currently maintains a policy requiring all employees (Resident, Mobile and Remote) to be fully vaccinated. New employees should be fully vaccinated by their start date. WELL Health is an equal opportunity employer, and will provide reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federal, state, and local law.