Product Marketing Manager

| Greater LA Area
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Winner of TIME’s Best Fitness Invention of 2020, and loved by The New York Times, GOOP, People, Today, Men’s Fitness, Women’s Health and more, Supernatural is helping countless people fall in love with working out for the first time in their lives. Smash targets, lunge and squat to the beat of your favorite music while you travel to stunning destinations from around the world, guided by expert coaches. Available on the Oculus Quest.

Developed by a team of passionate world-class experience designers, choreographers, game developers, trainers, and physical fitness experts, Supernatural is built to help people fall in love with health and wellness by making exercise fun, joyful and wonderful as possible. 

The impact you'll make: 

The Product Marketing Manager will lead the execution of marketing campaigns through acquisition and engagement channels, finding creative and compelling ways to tell our story, reach the people for whom we can provide the most value, and excite our growing member base about every incredible content and feature launch coming down the pipe.

Reports to: Head of Product Marketing

What you'll do: 

  • Advocate for our customers: understand the people for whom Supernatural provides the most value to through-and-through, and develop marketing plans to bridge the gap between our customers and our product
  • Work alongside Marketing and Design to develop and execute campaigns aimed at acquiring new customers and engaging our current member base
  • Own creative and communications strategy across all in-headset and product marketing channels, including notifications, CRM, in-store key art, PDPs, release notes, and in-app marketing slots 
  • Brief and manage the execution of multi-channel campaigns (ads, emails, SMS, push, referral), drafting compelling messaging and briefing internal and external creative resources to deliver, test and iterate
  • Work alongside Marketing, PR, Social and Community to ensure end-to-end consistency for all campaign launches
  • Ensure the consistency of Supernatural’s true and authentic brand voice across all marketing channels
  • Work with Performance Marketing to assess the effectiveness of all campaigns, providing creative strategy and insights to inform the direction of our messaging and positioning
  • Collaborate with Product Management on the briefing of new feature opportunities, advocating for the customer and providing insights that shape feature priorities and pricing
  • Research and synthesize technology trends, competitive trends, and user feedback to identify new product opportunities

What you'll need to be successful: 

  • 5+ years of product marketing, product management or brand management experience, with a track record of managing effective launches that marry creative vision with data driven strategy and planning
  • 3+ years digital or in-person fitness industry experience, with a sharp understanding of how to activate the fitness interested customer
  • Have a strong passion for motivating and inspiring people
  • Care deeply about helping people find solutions to their problems in health and wellness
  • Have exceptional skill for synthesizing incredibly complex information and technology into clear, emotional messages and benefits
  • Demonstrate ability to create go-to-market campaigns that drive growth, engagement and retention
  • Be competent in end-to-end management of campaigns, from briefing to content production through testing, deployment, analysis and presentation of results
  • Be excellent at creating decks that are emotionally compelling and sharp
  • Be a data - driven KPI focused driver 
  • Be exceptionally resourceful at solving problems
  • Be a roll-up-sleeves, scrappy, nimble doer 
  • Have an enthusiastic, generous, nimble and hands-on approach

Where you’ll be: 

  • Our offices are currently closed due to COVID-19. Post COVID, we are giving you the flexibility to work from home should you choose to do so.
  • Working hours: We operate within the Pacific time zone for collaboration

At Supernatural, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Supernatural is committed to bringing together individuals from all different backgrounds and perspectives, however applicants from agencies as well as corporation to corporation work will not be considered at this time.

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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages

Location

Located in beautiful downtown Culver City. Conveniently located steps from the city's top restaurants and public transportation.

An Insider's view of Supernatural

What are some social events your company does?

One of my most memorable evenings during the pandemic was attending our monthly all-hands meeting in the virtual world. Despite being isolated, we used our virtual reality headsets to attend a party together in an imaginary digital venue, all dressed as unique “avatars” of our own creation. The experience was surreal and I’ll never forget it.

Leila

Senior Software Engineer

What's the biggest problem your team is solving?

We have an incredible product that is changing peoples’ lives, but is impossible to understand without trying it. Bottling up all that magic into marketing material that captures peoples’ hearts and ignites their imagination is the juiciest, most fun, and most difficult challenge, and we’re excitedly working on ways to bridge the gap every day.

Jonny

Head of Product Marketing

What does career growth look like on your team?

Helping my team grow in their careers is foundational to the success of our company. As the amount of back-end/server work increases in support of a growing product in Supernatural, so has the team size and the complexity of internal tools in number and scale. Leaders arise out of necessity, and we see promotions from within as normal.

Kuangwei

Director of Engineering

How do your team's ideas influence the company's direction?

The People team is the heart of the company & all of their decisions influence the future of the organization from policy creation to hiring decisions. They are encouraged to push boundaries creatively through collaboration, constant learning & iterations, & adapting to new ways of doing things recognizing employee happiness is the ultimate goal.

Lynnette

VP of People Operations

What’s the vibe like in the office?

The vibe in the office is casual, collaborative, and open. Walking around, you’ll always see some people in VR headsets, either doing work or testing a workout. There’s always someone in the kitchen grabbing a snack or drink (the on-tap cold brew is my personal favorite) and having a casual chat, often with someone in another department.

Lilly

Director of Product Management

What are Supernatural Perks + Benefits

Supernatural Benefits Overview

• Variety of company-sponsored healthcare plans
• Tenure tiered vacation program
• 401(k) retirement plan through Vanguard
• Twice a week catered Lunches
• Monthly company and team activities
• Access to the latest VR/AR products

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
At Supernatural, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, col
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Supernatural's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,750 annually.
Disability Insurance
Supernatural's Long Term Disability (LTD) Insurance Sprovides you with up to 60% of your income in case you cannot work for an extended period of time because of a qualifying injury or illness.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Supernatural covers 100% cost coverage* for employees and 60% cost coverage* for dependents * up to a funding cap. Dependents, spouse, children under 26, domestic partner.
Life Insurance
Supernatural offers Life Insurance and Accidental Death & Dismemberment Insurance of $50k.
Retirement & Stock Options Benefits
401(K)
Supernatural's 401(k) retirement plan is provided through Vanguard.
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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