Description

As a Product Marketing Manager you are a fully dedicated business leader helping drive LegalZoom growth by shaping product vision and consumer perception. You own the product marketing experience, collaborating with cross-functional departments to design, develop, launch and grow our services and customer base. You are creative, analytical and detail oriented with strong communication, relationship building and project management skills. You’re an accomplished product marketer with experience putting together marketing plans and with working with sales teams on sales enablement and go to market planning and execution.

What you’ll do: 

• Create and manage marketing plans gathering input from cross-functional stake holders
• Create positioning and messaging for consumer and small business products/services that resonates with prospective customers and helps drive growth
• Develop and manage integrated full-funnel marketing programs
• Support sales through marketing acquisition plans and sales enablement
• Develop and maintain sales collateral to support sales teams with a focus on acquisition sales
• Work with the content marketing and creative teams to develop a content plan to support products, as needed
• Act as the primary point of contact for product marketing and related teams
• Drive go-to-market launches, announcements, and campaigns programs
• Influence product strategy, testing, research and content
• Contribute to market research projects to better understand the market and gather intelligence to help inform product decisions and messaging
• Surface product opportunities and challenges
• Support product briefing, exploration, design, and partnership
• Work with Marketing, Product Management, UX/Creative, Sales, Customer Care, Training & Shared Services, PR, Engineering, Legal and Business Development

Qualifications: 

• An undergrad degree in Marketing or related field. A MBA is strongly preferred.
• At least 2-5 years of Product Marketing experience
• Product Marketing experience at national brands and startups
• Experience with sales teams and development sales enablement
• Experience working closely with product managers and sales managers
• Experience with nationwide campaigns, communications and go-to-market initiatives
• Experience working with co-located teams; ability to travel
• Exposure to product strategy, design and development principles and processes
• Applied user insights, research and testing to marketing strategy
• Worked extensively with product, creative, sales, legal, finance, operations, customer service and quality assurance teams

Preferred:

• Pragmatic Marketing Certified

LegalZoom is an Equal Opportunity Employer, dedicated to diversity.