Product Marketing Manager

| Santa Monica
We are a 200+ person team funded by top-tier firms, based in Santa Monica, CA with satellite offices in San Francisco. We are a low-key but tight-knit group of hard-working people working to fix America's broken healthcare system. Americans spend over $400 billion per year on prescriptions and too many people simply can't afford the medications they desperately need. Join GoodRx and help us solve meaningful problems that help us make people’s lives better every day.
About the Role
As a member of the Product Marketing team, you’ll bring our vision for existing & new features, member services, and messaging to life. You’ll understand the evolution of our business while generating new marketing strategies and opportunities for use across our different product lines to drive growth and retention. You’ll leverage a deep understanding of marketing positioning, market research, and competitive intelligence to work closely with product managers and CRM to drive feature development, promote usage, develop messaging strategies, and monitor the results of these efforts.
 
Responsibilities:
  • Responsible for performance against key top-line business KPIs including increasing usage, reducing churn, and improving retention. 
  • Work cross-functionally with product managers, data scientists, designers, CRM, and engineers to build and launch strategies that uncover member insights, create the experimentation roadmap, and execute a rigorous A/B testing agenda to enhance product marketing/messaging effectiveness. 
  • Create and optimize segmentation and content personalization strategies by leveraging LTV, RFM, and user segmentation/preference.
  • Create marketing plans that drive awareness, engagement and product adoption among new, existing, and potential members/subscribers.
  • Work with our marketing operations function to build and execute lifecycle/ad-hoc campaigns across our CRM marketing channels (email, push, SMS, social) while testing new channels to increase engagement with GoodRx’s products.
  • Research the market, competition, and members to identify trends, pain points and opportunities for growth. 
 
Skills & Qualifications: 
  • 3-5 years of experience in product marketing and/or product management, specifically with Agile product teams (consumer technology and/or health experience preferable)
  • Deep experience developing lifecycle marketing / CRM / engagement marketing programs through email, push notifications, SMS, and/or in-app marketing.
  • Strong project management abilities to plan and execute complex cross-functional initiatives 
  • Track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
  • Excellent communication skills: verbal, written, and visual
  • Strategic and analytical thinker, experience with SQL is huge plus (or willingness to learn SQL)
About GoodRx
GoodRx is America’s leading prescription price transparency platform. More than 8 million people use the GoodRx website and our mobile apps each month. GoodRx helps consumers save up to 80% on their medications by delivering prices and available discounts at nearly every pharmacy in the U.S. Thousands of physicians and employees use GoodRx, and its services have been positively reviewed by Good Morning America, the American Heart Association, The New York Times, ABC News, AARP, Forbes and many others.
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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Director of HR

What makes someone successful on your team?

Willingness to reach out and ask for help when needed, as well as a desire to offer new ideas and implement them when the opportunity arises.

Justin Kinney

Senior Proofreader

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

QA Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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