Product Marketing Manager, Ads Platform at Snap Inc.
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.
Snapchat is the camera used by millions of people every day to Snap with family, watch Stories from friends, see events from around the world, and explore expertly curated content from top publishers. In short, we are a passionate team working hard to build the best platform in the world for communication and storytelling.
We’re looking for an experienced Product Marketing Manager to join our Product Marketing team, focused on Snapchat’s Ads Platform! Working from our Los Angeles, CA headquarters, you will partner closely with our Product Management, Sales, and Partnerships teams to scale our platform and grow adoption of key product features. You will conduct research and analysis to understand how advertisers plan and execute campaigns, identify key market trends, and lead marketing initiatives to capture advertiser growth opportunities. You will use your knowledge of the advertising industry and analytical mindset to properly inform the roadmap, build global go-to-market strategies, and coordinate ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s Ads Platform.
What you’ll do:
Develop and execute global go to market strategies and plans, including product positioning, narrative, internal communications and marketing activations
Roll out advertising features by leading cross-functional teams, including Marketing, Communications, Sales, Partnerships, Community Support, and Localization
Lead extensive market research to identify new opportunities through structured analysis, market trends, competitive benchmarking, quantitative & qualitative feedback in order to help inform the product roadmap
Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership
Work cross-functionally with various stakeholder groups, both within Snapchat and across partner organizations, with minimal guidance
6+ years professional experience in product marketing, product management, internet technology, strategy consulting, corporate banking or other relevant digital marketing experience
Strong understanding of the marketing industry dynamics, from brands & agencies to digital businesses and local stores
Solid track record in launching products & drive global adoption to B2B audiences
BA/BS from an undergraduate institution in business, economics, psychology, or another related area of study, MBA preferred
Experience using self-serve ad buying tools
Direct experience executing marketing campaigns geared towards small and medium sized businesses
Understanding of SaaS products and its growth levers
Knowledge of API partnerships & ecosystem