Product Marketing Associate

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ABOUT WELL HEALTH

Our Mission: Make healthcare the gold standard in customer service.

What We Deliver: WELL™ Health is a SaaS digital health leader in patient communications and the 2021 Best in KLAS winner in Patient Outreach. WELL Health’s intelligent communications hub is the only two-way digital health solution engaging patients throughout their entire care experience. WELL Health enables conversations between patients and their providers through secure, multilingual messaging in the patient’s preferred communications channel: texting, email, telephone, and live chat. By unifying and automating disjointed communications, WELL Health helps healthcare organizations drive more patient visits, build exceptional patient loyalty, and reduce staffing costs, frustration and turnover. 

Our Impact: WELL Health helps 200k+ healthcare providers facilitate more than 1 billion messages for 30+ million patients annually. 

Our award-winning culture: In 2021, WELL Health was named #10 on the Forbes list of America’s Best Startup Employers and was also recognized as one of the Best Midsize Companies to Work for in Los Angeles by Built In LA. Additionally, WELL Health is proud to recently be named #484 on the Inc. 5000 list of fastest growing private companies. In 2020, WELL Health was named among the Best Places to Work by Modern Healthcare.

SUMMARY

WELL Health is seeking an accomplished Product Marketing Associate with a healthcare background, strong analytical skills, and research experience. This is an opportunity to solidify our market space and identify potential opportunities by becoming a subject matter expert in healthcare customer needs, industry trends, and pain points.  As an integral member of a hyper-growth company, you will own WELL Health’s understanding of our market space, identify potential opportunities by developing deep expertise in buyers and segments, customer needs, industry trends, and persona pain points to inform messaging, positioning, and Go-to-Market launches to deliver the plan critical to helping future customers understand the full value of WELL Health’s unified communication hub.

The Product Marketing Associate reports to the Director, Product Marketing, will support vertical Product Marketing Managers, and work cross-departmentally with Marketing, Product, Sales, and Client Success. The research and content you generate will make you the subject matter expert on buyers, segments, the competitive landscape, and emerging opportunities. 

This is an exciting opportunity to apply your healthcare knowledge to the fast-growing patient communication space as a key cross-functional operator to support the Product, Sales, and Marketing teams.

RESPONSIBILITIES 

  • Partner with Product and Sales to generate and maintain a library of insights around healthcare submarkets, industry trends, buyer needs, win/loss analyses, competitors, and the purchasing decision process.
  • Develop buyer and user personas to create shared understanding of the pain points, value props, and how to effectively reach each persona.
  • Monitor and analyze the competitive landscape to develop playbooks and positioning.
  • Collaborate with Product Marketing Managers to conduct qualitative and quantitative research to solicit feedback from buyers, and align WELL Health activity with an informed understanding of market sentiment.
  • Partner with Sales Enablement on educational materials to be used across our sales force.
  • Identify current and upcoming industry trends that present new opportunities for the WELL Health product to be used and work with key stakeholders to incorporate those into Go-To-Market plans.
  • Work with Brand Marketing to apply research to brand messaging and positioning based on buyer pain points and the unique value WELL Health provides to the market.

REQUIREMENTS

  • Minimum of 2 years experience in healthcare (Experience in the Patient Access, Clinical Care Management, Operations, or Patient Communications space would be ideal)
  • Minimum of 2 years in a research, consulting, market intelligence, or business analyst roles 
  • Proven ability to collect and synthesize quantitative and qualitative data to develop expertise on customer and market pain points
  • Ability to communicate insights and advocate for a focused course of action
  • Experience presenting to clients and conducting customer interviews
  • Ability to balance shifting priorities within the context of higher level business goals and ambitious department goals
  • Ability to learn new products and evaluate them from the market’s perspective
  • SaaS experience in marketing, sales, or customer success a plus!

LOCATION

WELL Health is headquartered in Santa Barbara, CA. Today, all WELL Health positions are remote, and we are looking forward to when our company returns to in-office work. For this role, we are open to candidates that are looking for a permanently remote role. #LI-Remote

WORKING AT WELL

  • Fantastic company culture – frequent Zoom company events (Lunch & Learns, trivia, yoga, etc.) and daily fun brought to you by many creative Slack channels.
  • Employee equity groups – 11 groups available for all to join. Black & Latinx, Women, LGBTQ+, Disability, and many more!
  • Learning and development – frequent events and tools available to help our employees #PursueGrowth.
  • Career mobility – we promote from within and have opportunities for employees to transfer between teams. 
  • Santa Barbara office perks dog-friendly office, healthy (and unhealthy) snacks, Kombucha and beer on tap, light-filled space, standing desks, and the occasional taco truck.
  • Company perks and benefits MacBook Pro provided, unlimited PTO, generous equity package and full health benefits (medical, dental, and vision).
  • Interested in learning more? Please visit our LinkedIn page or our Life at WELL Instagram (@wellhealthinc). To hear firsthand what it’s like to work at WELL Health, please view this team video

Committed to Diversity, Equity, and Inclusion

WELL Health Inc. is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at WELL Health are based on strategic business needs, job requirements and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics or any other protected status. 

We’re dedicated to creating an inclusive, equitable, and diverse workplace, where everyone feels safe to be themselves and diversity is a strength. WELL Health is committed to providing employees with a work environment free of discrimination and harassment; WELL Health will not tolerate discrimination or harassment of any kind.

Candidates should be aware that WELL Health currently maintains a policy requiring all employees (Resident, Mobile and Remote) to be fully vaccinated. New employees should be fully vaccinated by their start date. WELL Health is an equal opportunity employer, and will provide reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federal, state, and local law.

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Technology we use

  • Engineering
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Location

We are a SB-headquartered, remote-friendly company that supports a hybrid way of working. We believe in the power of in-person connection. Although our primary way of working is not based on all employees in 1 office every day, we make time for in-person connection during our most meaningful moments

An Insider's view of Artera

What’s the vibe like in the office?

The Artera team is a group of lively, driven and hardworking individuals. There is always music playing and dogs hanging- making it truly enjoyable to come into the office. The environment is very collaborative and exciting. I feel valued and challenged every day! 10/10 would recommend Artera!

Reid

Regional Sales Director

What kinds of technical challenges do you and your team face?

At the current growth stage of Artera, the biggest technical challenge we face is scaling. As a software engineer, it's an exciting time to be a part of the team. I have a direct role in helping us as we continue to grow and expand our tech stack to scale the organization to the next stage.

Anav

Senior Software Engineer

How does the company support your career growth?

As a Learning and Development Manager, my role is all about creating and implementing ways our entire organization can continue to grow and learn, keeping in mind one of our core values – Pursue Growth. I love the challenge of finding new innovative ways to bring strategic learning solutions to our employees.

Ryan

Learning and Development Manager

What unique initiatives do you have that encourage innovation?

At Artera, we believe in 'purposeful innovation'. We embed engineers in the product discovery phase so they learn more about the problems to solve. These engineering anchors have the empowerment to help us innovatively solve problems and is where critical innovation takes place for us.

Ashu

SVP of Engineering

What are Artera Perks + Benefits

Artera Benefits Overview

At Artera we recognize that our employees lead full lives in and outside of work and need our support both personally and professionally to truly achieve success. We invest in effective, accessible benefits and programs to support all of our employees by nurturing their whole selves. That’s what we call our Whole-Person approach to benefits and culture.

Artera benefits and cultural offerings are robust— and all have the intent to support different aspects of our employees’ lives and focus on the Whole Person:

Low cost medical, dental & vision plans: 5 medical plan options, one of which is available at no monthly cost to employees.

Groundbreaking access to mental health support: Employees on Artera (formerly WELL Health)’s healthcare plans can enjoy a $0 co-pay for in-network mental health visits and free, unlimited access to Ginger, the world’s first integrated mental healthcare system.

Fertility benefits for family planning: Artera (formerly WELL Health) offers a $10,000 lifetime credit for a variety of fertility diagnostic and treatment services for each individual on one of our insurance plans.

Robust & easy parental leave: Our parental leave benefits are truly comprehensive, and include:
-Up to 16 weeks of paid parental leave at 100 percent of base salary for all parents (birthing, non-birthing, and adoptive) welcoming a new child into their family.
-30 days of $30 worth of food delivery.
-Super simple leave planning and management with Cocoon.
-Childcare stipend for up to 3 months.

Remote-friendly, hybrid work environment: The future of work is now! Artera (formerly WELL Health) is a Santa Barbara-headquartered, remote-friendly company that supports a hybrid way of working. Our primary way of working is not based on all employees in one office every day, allowing us to continually increase the diversity, experiences, and perspectives of our team. Our employees live and work all around the world!

Career development opportunities: We provide customized learning experiences to strengthen innovation, creativity, empathy and leadership capabilities alongside critical technology skills. Our goal is to ensure all of our employees have the ability to thrive and succeed in their roles and beyond.

A few ways we #PursueGrowth at Artera (formerly WELL Health):
-Mentor Artera internal mentorship program
-Manager development cohorts
-Individual learning stipends
-Performance development check-ins in real-time

Diversity, equity, inclusion & belonging: Artera (formerly WELL Health) employees bring their full selves to work. Our multicultural, employee-led ‘Equity Groups (EGs)' reflect our dedication to creating an inclusive, equitable, and diverse workplace. Everyone is welcome to join any group as an identifying member or as an ally.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Available groups: Health & Wellness, Women, Black & Latinx, South Asian, Asian, & Pacific Islander, Indigenous People, Inter-Faith, Sustainability, Parents, Disability, Veterans, and LGBTQIA+.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
All employees on eligible benefit plans receive $0 in-network mental health and well-being benefits.
Financial & Retirement
401(K)
Company equity
WELL offers stock options through its equity grant plan that vest over a four-year period with a one-year cliff.
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Flexibility if employees want to volunteer during normal business hours.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Company-sponsored happy hours
Onsite office parking
We offer employees free on-site parking in our lot, and a parking subsidy for when the lot is full.
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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