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MobilityWare
We are a mobile gaming company who brings joy to others one game at a time.
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Performance Marketing Manager

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Looking for an innovative, creative, passionate, and fun company in OC?  Then, let us introduce ourselves.Our juggernaut mobile games like Solitaire, FreeCell and Spider were present on Day 1 of the App Stores and have only continued to grow. We recently topped over 350 million downloads across our portfolio of games and are hungry to continue finding new avenues for growth. 

We have been voted 2015, 2016, 2017 & 2018 Best Places to Work in Orange County by the Orange County Business Journal and OC Register! Most recently, Built In LA named us 2021's Best Midsize Companies to Work For. Headquartered in Irvine, CA., our flagship game, Solitaire, was released on the day the App Store opened in 2008. Other titles include Blackjack, FreeCell, Jigsaw Puzzle and Spider Solitaire, to name a few. Our mission is to bring JOY to others one game at a time.

Position Summary

MobilityWare is looking for a User Acquisition Manager with experience in Mobile Games to join our User Acquisition and Marketing Team!  This is an exciting opportunity for a performance centric marketer to work on and lead the marketing initiatives for our Solitaire suite of games!  

Responsibilities

  • Manage strategic initiatives for all areas of marketing including Product Marketing and app store optimization (ASO), user acquisition (UA), cross promotion, social media, and experimental marketing.
  • Collaborate with product teams and executives to define marketing goals, develop marketing strategy, and implement campaigns
  • Launch and manage user acquisition campaigns on ad networks, social media platforms, and other channels.
  • Help support the P&L and product forecast for all game titles in the Solitaire suite.
  • Promote product growth by leading cross-functional team discussions between Product, Strategy, User Acquisition, and other teams.
  • Analyze performance and measure ROI of all marketing activations including UA, cross promo, ASO, and all other marketing campaigns.
  • Be the brand champion of Card titles by creating compelling value propositions and supporting consumer communications, including creatives and copies.
  • Monitor and analyze data to optimize campaigns to meet volume and ROI targets for each product
  • Coordinate with design teams on creative assets to maximize performance
  • Track campaign and generate performance reports
  • Collaborate with data analysts and product managers to develop insights

Qualifications

  • 3+ years of experience in marketing for mobile games or apps
  • 2+ years of experience in media buying / user acquisition / performance marketing
  • High proficiency in owning ASO strategies and execution, including keyword optimizations, localizations, creative optimizations, and App Store description copy writing
  • Experience in running A/B tests and deriving at actionable recommendations
  • Highly organized with proven track record or managing a large number of projects simultaneously
  • Experience managing and optimizing advertising campaigns directly (Not through an agency)
  • Experience launching advertising campaigns on social, ad networks, DSPs, and search
  • Experience coordinating with creative teams to create assets
  • Exceptional analytical and quantitative skills
  • Ability to project plan and manage multiple concurrent projects
  • Advanced Excel skills for analyzing data (R and SQL knowledge a plus)
  • Advanced knowledge of the mobile ecosystem
  • Track record of working with multiple cross functional teams
  • Great written and oral communication skills.
  • Strong presentation skills
  • Ability to be flexible on a day to day basis with task priority.
  • Experience in CRM, social, and re-engagement campaigns a plus.
  • Experience working in the social/mobile game industry a plus
  • BA/BS Degree in marketing/finance or equivalent
  • Experience building and managing relationships with third party media partners
  • Experience working in a metric-driven role focused on ROI
  • Excellent negotiation skills
  • Proven Data Analysis and Excel experience
  • Working knowledge of SQL is a plus

Why you should work for us:

  • Awesome Perks: free lunch, free snacks, free drink, free Annual Company trip
  • Casual workplace - yes, flip flops and shorts are pretty much an everyday thing
  • Growth, growth, growth - we are growing and we would love for you to join us on the ride
  • We also want to take care of our team so we've got profit sharing incentives, medical, dental (100% paid), vision (100% paid), Unlimited PTO/Vacation, life insurance (100% paid), and 401K
  • Awesome office smack dab in the middle of OC and 2 minutes off the 5 freeway
  • Amazing talent: We've got some heavy hitters from the industry who embody both brilliance AND humility


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Jessica Rickey
Employee Experience Specialist
Finding New Purpose
Growing professionally with the company
Rickey started as a recruiter at MobilityWare, but after several conversations with her manager, she was encouraged to start a new role that played even more to her strengths. “My manager has always been supportive of my growth and I was thrilled to have this opportunity presented to me,” Rickey said. MobilityWare also launched a one-on-one professional coaching tool, Bravely, and a robust leadership training program.
Rickey started as a recruiter at MobilityWare, but after several conversations with her manager, she was encouraged to start a new role that played even more to her strengths. “My manager has always been supportive of my growth and I was thrilled to have this opportunity presented to me,” Rickey said. MobilityWare also launched a one-on-one professional coaching tool, Bravely, and a robust leadership training program.
One of our company values is to “stay hungry” and to support that we offer tuition reimbursement and encourage our employees to apply to open roles they have an interest in.
Cassie Jeansonne
Technical Project Manager
Empowering Women
Creating opportunities to lead and excel
Jeansonne believes that MobilityWare shatters tech’s traditional glass ceiling, offering a wide variety of growth opportunities for women. “MobilityWare demonstrates its commitment to resolving some of the challenges women face by setting an example,” Jeansonne said. “We ensure that women have the same opportunities to enter leadership roles.”
Jeansonne believes that MobilityWare shatters tech’s traditional glass ceiling, offering a wide variety of growth opportunities for women. “MobilityWare demonstrates its commitment to resolving some of the challenges women face by setting an example,” Jeansonne said. “We ensure that women have the same opportunities to enter leadership roles.”
MobilityWare provides its team members the flexibility to pursue their passions both at work and outside of the office. Everyone here loves helping and lifting each other up.
Greg McBride
Technical Director
Powerful Tech
Using creativity & collaboration to unlock achievements
As technical director for the “Puzzle Suite” of products, McBride recently worked on a project to create Monopoly Solitaire. “We had to deliver a new product quickly while leveraging a codebase developed by another MobilityWare team,” McBride said. “The final product is a testament to the effectiveness of collaboration across several app teams and is a result of team members sharing tech and putting their heads together.
As technical director for the “Puzzle Suite” of products, McBride recently worked on a project to create Monopoly Solitaire. “We had to deliver a new product quickly while leveraging a codebase developed by another MobilityWare team,” McBride said. “The final product is a testament to the effectiveness of collaboration across several app teams and is a result of team members sharing tech and putting their heads together.
We lean heavily on Unity as our core engine. That’s supplemented by a robust suite of internally developed tech that we use for ad mediation and ad serving, privacy systems, and a variety of third-party components.

What are MobilityWare Perks + Benefits

Culture
Volunteer in local community
From working with the Second Harvest Food Bank to feed the hungry to partnering with local charities in the fight against cancer, giving back to those in need is a vital aspect of our culture.
Partners with nonprofits
We are utilizing our ability to reach a global audience to help raise funds for a number of worthy causes including the Make-A-Wish Foundation, SpecialEffect, BuildAid, and other charities.
Open door policy
OKR operational model
Open office floor plan
Flexible work schedule
Diversity
Highly diverse management team
MobilityWare’s Senior Leadership and Management teams are both incredibly diverse. Our diversity helps bring a broader spectrum of viewpoints to the company, helping us make more informed decisions.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
MobilityWare employees can contribute up to $2,750 to their FSA.
Disability insurance
Disability insurance covers 60% of annual salary up to $10,000 monthly maximum payout.
Dental insurance
Our dental plan covers 100% of dental expenses.
Vision insurance
Health insurance
MobilityWare's health insurance policy covers up to 100% of out of pocket expenses.
Life insurance
Pet insurance
Our pet discount program covers various out of pocket expenses such as vaccines, meds and teeth cleaning.
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Employees are eligible for a cash bonus based on individual, company, and team performance. We pride ourselves on nurturing our employees' growth and establish goals to help them meet their potential.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
We’ve partnered with Booster, the mobile gas delivery app that brings fuel directly to your car. No need to stop at a station to fill-up & the prices are comparable to what you would pay at the pump
Company-sponsored outings
Free snacks and drinks
Our pantry, Admiral Snackbar, is stocked with healthy and fun snacks. Chips, chocolate, nuts, fruit; no matter what you’re craving, we’ve got ya covered!
Some meals provided
Employees get free lunch on Friday!
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Our employees have formed a number of clubs, organize events, and arrange outings together. From fantasy football to Magic the Gathering and even our escape room club, there's something for everyone.
Relocation assistance
Fitness stipend
All employees have access to the free on-site fitness center, complete with cardio equipment, free weights, strength training machines, showers and $25 a month for unlimited fitness classes.
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Our tuition reimbursement plan offers an annual max of $2,500 with a maximum total match of $2,500.
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Paid industry certifications
View full list of perks + benefits
Photo Gallery
Every year we look forward to our annual Game Jam which challenges our team members to create an innovative new title in just one week
Each year, one of the most eagerly anticipated events on the MobilityWare calendar is our annual company trip in which every team member and a guest of their choice are treated to an all-expenses-paid vacation. Previous destinations have included Hawaii, a Mexican Riviera Cruise, and Los Cabos.
Our team members love to showing off their most festive looks at our annual holiday party
Every year we have a scary good time at our annual Fall-O-Ween event
From sound baths to chair massages and even our first-ever Puppy Cuddle Corner, our MobilityWare Care events bring new ways to ensure the health and well-being of our team members
Each year our team members and their families enjoy delicious food and awesome games at our company picnic.
Team members enjoying some delicious donuts at our 2023 New Year’s Kickoff event
Every year we look forward to our annual Game Jam which challenges our team members to create an innovative new title in just one week
Each year, one of the most eagerly anticipated events on the MobilityWare calendar is our annual company trip in which every team member and a guest of their choice are treated to an all-expenses-paid vacation. Previous destinations have included Hawaii, a Mexican Riviera Cruise, and Los Cabos.
Our team members love to showing off their most festive looks at our annual holiday party
Every year we have a scary good time at our annual Fall-O-Ween event
From sound baths to chair massages and even our first-ever Puppy Cuddle Corner, our MobilityWare Care events bring new ways to ensure the health and well-being of our team members
Each year our team members and their families enjoy delicious food and awesome games at our company picnic.
Team members enjoying some delicious donuts at our 2023 New Year’s Kickoff event
Every year we look forward to our annual Game Jam which challenges our team members to create an innovative new title in just one week
Each year, one of the most eagerly anticipated events on the MobilityWare calendar is our annual company trip in which every team member and a guest of their choice are treated to an all-expenses-paid vacation. Previous destinations have included Hawaii, a Mexican Riviera Cruise, and Los Cabos.
Our team members love to showing off their most festive looks at our annual holiday party
Every year we have a scary good time at our annual Fall-O-Ween event
From sound baths to chair massages and even our first-ever Puppy Cuddle Corner, our MobilityWare Care events bring new ways to ensure the health and well-being of our team members
Each year our team members and their families enjoy delicious food and awesome games at our company picnic.
Team members enjoying some delicious donuts at our 2023 New Year’s Kickoff event

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