Performance Marketing Manager

| El Segundo
GoGuardian is a rapidly growing Ed-tech company dedicated to helping K-12 schools create safer more effective digital learning environments. Our vision is to unleash curiosity in the classroom, and make sure digital devices are used as effectively as possible. As our Performance Marketing Manager, you will leverage the GoGuardian brand and our content to drive customer acquisition through our digital channels. Through a wide range of digital strategies, you will create an experience that is second-to-none and true to the GoGuardian mission.
The ideal candidate will have a high emotional intelligence, a strong B2B SaaS background and expertise in SEO, Paid Social, Paid Search, and Retargeting. Additionally, she or he will employ a growth mindset, a willingness to experiment and strong attention to detail.

Principal Duties

  • Develop and execute our digital marketing strategy, executing comprehensive, multi-touch integrated marketing programs that drive and accelerate pipeline, account acquisition and penetration.
  • Align content supported by SEO/SEM optimization and PPC strategy.
  • Define ROI goals and allocate campaign budgets accordingly.
  • Ensure that content reaches the right part of the funnel at the right time.
  • Develop a deep understanding of customers, products and the buyer’s journey.
  • Present to upper management to get buy-in and secure budgets, as well as report results.
  • Partner with Product Marketing to create personas tied to specific customer needs and preferences.
  • Partner with creative to develop compelling creative and ensure brand consistency across campaigns.
  • Develop, execute and monitor paid search, display, content syndication, digital media, and other programs.
  • Monitor and analyze campaign effectiveness. Initiate development of A/B and multivariate testing of content and design to maximize conversions.
  • Constant communication with the sales organization, ensuring alignment on metrics, messaging, buyer persona, and other key business initiatives

Background and Experience

  • 5+ years of digital marketing experience in B2B software companies that focused on digital as their primary mechanism for demand generation
  • Advanced use of SEO, SEM, PPC strategies using Google Adwords, Google Analytics, Twitter ads, FB ads, etc.
  • Clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, analyze results, and recommend changes
  • Experience managing monthly budgets and accountability to the results

Requirements

  • Ability to effectively operate with high-energy and flexibility in a fast-paced, constantly evolving team environment.
  • Highly effective communicator with strong EQ and influencing skills. 
  • Ability to work effectively within a team in a fast paced, entrepreneurial environment.
  • Ability to organize and prioritize multiple projects with minimal oversight
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
  • Ability to thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, and not afraid to take risks.
  • Ability to participate strategically as well as operate tactically.
  • Demonstrated track record of success directly managing a mix of modern growth marketing campaigns.
  • Demonstrated experience of partnering with sales and sales leadership on campaigns driving revenue growth.

GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns, or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

2030 E Maple Ave, El Segundo, CA 90245

An Insider's view of GoGuardian

What’s the vibe like in the office?

Exciting! We’ve had tremendous growth and have gone through a lot of changes over the last couple of years, but have maintained the supportive, passionate, and energetic foundations that made me join the company in the first place. The vibe is simultaneously feels relaxed and open, and like everywhere you look, people are solving difficult problems

Terence

Director, Customer Success

What's the biggest problem your team is solving?

Our vision brings tall challenges; one of which is finding ways to sift through nearly insurmountable amounts of data, finding the important nuggets of information, then surfacing it to the right people. By using a combination of machine learning and cutting-edge data science (really), we're building better products for our users.

Zach

Senior Designer

What does career growth look like on your team?

Career growth is something that is talked over, thought through and planned out in open conversation and full collaboration between the team members and the manager of the team. It is clearly defined, from the very first day, as a line connecting your current areas for improvement to when they become areas of excellence.

Yola

Senior Data Scientist

What are some things you learned at the company?

Come in with an open mind, and you will find yourself in a breeding ground for self-discovery. By being given a high level of autonomy to do meaningful work, I have learned what it means to be authentic, lean into my fears, find my voice, build trust, and experience the greatest joy that life has to offer—connecting with others!

Michelle

Software Engineer

What are GoGuardian Perks + Benefits

Culture
Volunteer in local community
GoGuardian participates in local volunteer activities such as AngelHacks Hackathon, Teens Exploring Technology (TXT) and LA Food Bank.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Acme Co. provides Subsidized child care.
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $1200 annualy for continuing education.
Customized development tracks

Additional Perks + Benefits

Relax, recharge, and refresh with weekly yoga classes & guided aromatherapy meditation. Whether you're a golfer or a gamer (or both), there's probably a weekly activity with your name on it.

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