Performance Marketing Manager
The CREXi team is looking for a Performance Marketing Manager who is eager to help us innovate and grow our commercial real estate marketplace. Your role will focus on driving new broker and buyer acquisition, primarily leveraging paid search (Google AdWords) and paid social (LinkedIn). In addition, you’ll work alongside our T-shaped marketing team, helping to build and optimize display, retargeting and affiliate campaigns. You’ll also test new channels to integrate into the acquisition mix. This role requires strong analytical ability and attention to detail.
About CREXi
We are the commercial real estate industry’s fastest growing marketplace, data, and technology platform dedicated to supporting the CRE industry and its stakeholders. We enable commercial real estate professionals to quickly streamline, manage, and grow their businesses using the industry’s most advanced technology. Since launching in 2015, we have quickly become the most active marketplace and the platform has helped buyers, sellers, and brokers transact business on over 200,000 commercial listings totaling more than $800 billion in property value.
Minimum Qualifications
3+ years experience in a marketing role
2+ years experience using Google AdWords to drive acquisition on behalf of a brand
Experience using various performance marketing channels to drive acquisition efforts
Preferred Qualifications
Actively manage (or have managed) campaigns that exceed revenue and efficiency targets
Passionate about using data to guide decision-making and grow a marketplace business
Proactively monitor and identify campaign optimization opportunities
Work cross-functionally with Analytics to project performance and ensure attribution is established and recording properly
Partner across the organization with product marketing, sales, senior leadership and other key stakeholders to align on vision and drive initiatives forward
What You’ll Do
Build, optimize and scale marketing campaigns and programs across paid search, display, paid social, retargeting and other channels.
Identify, explore and prioritize new acquisition marketing and growth opportunities.
Help manage budgets, tracking spend and suggesting budget increases/decreases based on channel-based return.
Overlap with internal analytics, creative and business resources to help bring your campaigns to life.