A Paid Social Specialist (Facebook) is a Hawke Media associate who is responsible for generating profits for Hawke Media clients and the agency and whose ultimate objective is to grow and scale the client’s paid media account(s) by driving equal or lower costs per customer acquisition while increasing paid media spend. He or she should demonstrate excellent communication skills along with proficiency in advertising and marketing principles to evaluate the most cost-effective paid media solutions for Hawke Media’s clients.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required for this role.

Responsibilities:

• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns.
• Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace. 
• Manage between 5-15 paid media accounts on behalf of Hawke Media clients, with aggregate monthly spends ranging between $25,000 - $500,000. 
• Utilize Facebook Ads Manager and Google Analytics to develop insights and action items intended to increase our clients’ revenues month-over-month. 
• Conduct competitive research and macro-level research to stay informed on fluctuations and changes in the industry and environment that could impact the overall success of paid media campaigns.
• Identify and select the best alternative paid social channel or medium for an advertising campaign (outside of Facebook or Instagram) based on an in-depth market analysis, including audience demographics, media usage, ratings, etc.
• Monitoring purchased media to ensure that the advertisements appear as planned across Facebook and Instagram newsfeed
• Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate findings and insights to the client.
• Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
• Developing advertisement copy for Facebook and Instagram campaigns with the ultimate objective of generating action, interest and/or engagement from the targeted audience. 
• Preparing design assets for paid media campaigns in Photoshop by sourcing images, resizing images, and placing text overlay, logos, and iconography on the images. 
• Pixel placement on Shopify and Wordpress sites and QA’ing all standard events on the site after initial placement to ensure precise tracking and measurement of these events.
• Record all client-facing tasks and deliverables in internal project management software (Wrike).
• Maintain the highest level of knowledge and understanding of Facebook’s ad ecosystem by staying informed of changes in the ad auction, ad formats, campaign objectives, and bid strategies. 

Skills and Experience:

• 1+ years of related work in media planning, buying, and analysis with budgets exceeding $500k annually -- ideally, with Facebook campaigns
• Bachelor’s degree or equivalent preferred
• A comprehensive understanding of Facebook’s ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives
• Strong understanding of Google Analytics from an eCommerce view
• Proficiency in Microsoft Office Suite and Google Drive
• Analyzed and reported on digital media accounts and campaign trends in current or previous role
• Proven track record of retaining paid media accounts and success in growing and scaling Facebook campaign budgets in current/previous efforts
• Strong work ethic
• Demonstrated problem-solving capabilities in a client-facing role. 
• Professional and respectful demeanor in dealing with internal and external business partners
• Effective time management in a professional setting
• Collaborate effectively in a team environment
• Integrity and optimism, regardless of the situation
• Use information, data, and resources to proactively identify and solve problems to get the job done

What Hawke Offers:

• A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
• An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
• Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
• Great opportunities to grow your technical skills and grow into an leader in the creative space
• 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!