Paid Social Manager
About This Role
The CREXi team is looking for a Paid Social Marketing Manager who is eager to help us innovate and grow our commercial real estate marketplace. Your role will focus on driving new buyer acquisition, primarily leveraging LinkedIn, Facebook, Twitter, and Instagram. Conversion windows aren’t always quick. You will manage and own the social media calendar to help followers stay engaged by developing new retargeting strategies across platforms. This includes collaborating with internal teams. You’ll also test new channels to integrate into the acquisition mix. This role requires strong analytical ability and attention to detail.
What You’ll Do
- Build, optimize and scale paid social marketing campaigns and programs across, display, paid social, affiliates, retargeting (AdRoll), and other channels.
- Identify, explore and prioritize new acquisition marketing and growth opportunities.
- Create and test different landing pages to continually improve conversion rates.
- Help manage budgets, track spend, and suggest budget increases/decreases based on channel-based return.
- Overlap with internal analytics, creative and business resources to help bring your campaigns to life.
- Develop solid presentation, communication and listening skills. Have confidence in analyzing and presenting data internally and to clients.
Who You Are
- 3+ years experience in a Performance marketing role.
- 3+ years experience using LinkedIn, Facebook, Twitter, Instagram to drive acquisition.
- Experience using various performance marketing channels to drive acquisition efforts.
- 2-4+ years in a hands-on role planning and executing paid social campaigns.
- Significant experience managing current and emerging paid social platforms including but not limited to: Facebook Business Manager, Twitter Ads, LinkedIn Ads Manager, Pinterest and Snapchat etc.
- Have owned and successfully deployed a multi-million dollar marketing budget.
- Actively managed campaigns that exceed revenue and efficiency targets.
- Passionate about using data to guide decision-making and grow a marketplace business.
- Strong knowledge of direct response, ROI, ROAS, CAC and LTV paid social media metrics, Google Analytics and marketing data trends and insights.
- Excellent paid social marketing and creative instincts with a track record of driving new ideas and concepts, and pioneering new approaches within your company.
- Work cross-functionally with Analytics to project performance, ensure attribution is established and recording properly, and draw actionable insights for reporting and future campaigns.
- Partner across the organization with product marketing, sales, senior leadership, and other key stakeholders to align on vision and drive initiatives forward.
- A passion for continuous improvement - you consistently challenge the status quo in an effort to optimize current strategies & processes.
- Innate curiosity, aptitude and hands-on approach.
- Comfortable and able to thrive in a startup environment that values entrepreneurialism and results.
- Have an understanding of the complete marketing picture, how all channels and forms of communication drive a SAAS business.
- Must be proactive, results oriented and able to thrive in a fast-paced environment.
Why CREXi?
- Rapidly growing startup with a dynamic work environment
- Flexible team structure with ability to progress in career
- Health, dental and vision insurance
- Limitless snacks
- Collaborative culture and numerous team activities