Tinder brings people together. With tens of millions of users, hundreds of millions of downloads, 2 billion swipes per day, 20 million matches per day and a presence in every country on earth, our reach is expansive—and rapidly growing. You can change the world with the work that you do here.
We're seeking a Paid Social Associate to join our Marketing team. The ideal candidate should be passionate about running campaigns across large social platforms like Facebook and Snapchat as well as trying new ones. You should be a pro at audience targeting, ad testing, and bid strategies across brand and acquisition. Questions you frequently ask yourself include: What users should we be targeting in marketing? How can we reach more of those users? How do we optimize the marketing message (creative assets and copy) to achieve the desired results? What is the value of those users and how do we get more value from them? Where do additional opportunities for growth exist?
In this role you will:
- Assist with campaign design and fully own set-up, execution, and optimization of paid social campaigns. Assist in co-planning and being an excellent partner with internal and external agency partners to ensure alignment and goal attainment Work with key vendors (Facebook, Google, Snapchat) on beta opportunities, test design, and opportunistic partnerships
- Work with the design team to develop creative content and testing structure to increase findings and drive performance.
- Set measurement plans for each campaign objective by the market in collaboration with our data and analytics team. Analyze trends, app installs, and in-app engagement to drive qualified users and drive revenue growth.
- Work with the data and analytics team to compile internal reporting on a weekly and quarterly basis for all paid media initiatives. Communicate results both verbally and visually to management.
- An innovative mentality that is passionate about results. Ability to think creatively and analytically
- Ensure all campaigns are set up accurately, handling all tracking links, and QA ad placement.
What we're looking for:
- Bachelor’s degree or equivalent
- 3+ years of media buying and execution within an agency or progressive brand with a focus on performance marketing.
- A proven app analytics methodologies with an understanding of conversion funnels, optimization techniques, and bid management.
- Experience with tracking tools/techniques such as UTM parameters, cookies and DoubleClick
- Hands-on experience with handling AdWords, Facebook Ads Manager, Snapchat
- Strong Microsoft Excel Skills: Pivot Tables, Forecasting, Chart Building
- Software Skills: DoubleClick, Salesforce, Google Analytics, Data Visualization (Looker or Tableau).
- Flexible attitude, appreciate that the competitive landscape is constantly evolving and able to adapt approach accordingly
- Ability to work autonomously and demonstrate self-starter qualities and to research performance issues and formulate tangible solutions.
Bonus Points:
- Programming skills: HTML, Basic CSS & Javascript, SQL
- Conversant with email marketing tools Pardot and Marketo
- Experience marketing for a mobile app and experience using a Mobile Management Partner
As part of our team, you’ll enjoy:
- The hustle of a startup with the impact of a global business
- Tremendous opportunity to seek some of the industry’s most exciting problems
- Working with an outstanding team of creative, fun and highly motivated people
- Comprehensive health coverage, competitive salary, and 401(k) match
- Daily catered lunches, an endless supply of refreshments, basketball court, fitness classes, and social events
- A modern, uplifting work environment in an ideal location
At Tinder, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Tinder is proud to be an equal opportunity workplace.