Online Marketing Manager

| Greater LA Area
About Core Digital Media
We’ve been crushing it in direct-response advertising for over 10 years, using a combination of people, platforms, and data to turn ad impressions into high-quality customers for our clients. Now, we are looking for another to join the team and continue this tradition.
The Opportunity
We are seeking a strong Online Marketing Manager who can leverage data and their own creativity to produce highly profitable DR marketing campaigns. This involves strategically testing all available levers, optimizing based on data, and creating compelling creative assets. This role is a very hands-on position with direct management and execution of marketing campaigns for Core Digital Media across social and native platforms.
 
You
You are creative, analytical, metrics-driven, and action-oriented. You are comfortable taking ownership and developing strategy, as well as rolling up your sleeves to get things done. In addition, you are comfortable writing copy, making images, and editing videos (or are enthusiastic about learning these skills). Ultimately, you have demonstrated an ability and motivation to achieve business goals.

Responsibilities:

  • Create and manage online paid advertising campaigns across social and native
  • Optimize available levers to improve campaign performance
  • Write compelling copy, edit images, and create videos that drives action online
  • Generate new creative concepts and marketing strategies
  • Prepare and analyze reports of campaign performance
  • Work in a bidded marketing platform to hit marketing and profit KPIs
  • Communicate results to internal stakeholders, team members, and management
  • Develop a strong relationship with business partners
  • Construct intelligent A/B tests to find better performing creative and strategies
  • Gain a thorough understanding of assigned verticals

Qualifications:

  • A four-year college degree with strong computer skills.
  • Familiarity with basic online marketing concepts and metrics
  • Experience with Microsoft Excel or any other data analytical tools
  • Comfortable manipulating and analyzing metrics to make decisions
  • Strong communication skills
  • Detailed oriented with a high sense of accountability and integrity
  • Self-starting with an entrepreneurial spirit
  • Motivated by driving results
  • Experience with 3rd party marketing platforms such as Nanigans is a plus
  • Proficiency with any of the Adobe applications such as Photoshop or Premier is a plus

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • NodeLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • HibernateFrameworks
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • TeradataDatabases
    • KafkaDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • R StudioAnalytics
    • MicrostrategyAnalytics
    • PythonAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • After EffectsDesign
    • DreamweaverDesign
    • PremiereDesign
    • Adobe AnimateDesign
    • Adobe XDDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • Microsoft DynamicsCRM

Location

We are located in West Los Angeles in the heart of Silicon Beach.

An Insider's view of Core Digital Media

What’s the vibe like in the office?

CDM is unique in that it exists in a competitive, fast-paced, ever-changing industry and still maintains its collaborative, nurturing community spirit. People are encouraged to think creatively and take risks; the result is a group of people invested in and energized by the work they do.

Chelsea Fusco

Social Marketing Manager

What makes someone successful on your team?

The most successful people are flexible and open to new ideas. Our industry, and even our individual roles, are constantly changing, so an ability to adapt and pick up on new clients, new processes, and new company goals is essential. Successful teammates are constantly pushing themselves to do better and think of innovative ideas.

Tamara Newman

Campaign Manager

What projects are you most excited about?

We are excited to be moving towards a micro services architecture which will allow us to create modular applications which are easier to build, maintain and deploy. We are re-architecting our front end to utilize newer UI frameworks. We are working on encrypting sensitive consumer data. We are also working on making our applications cloud ready.

Deepak Vashishtha

Sr. Director of Software Engineering

What are Core Digital Media Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
We match 100% up to 4% of the employee's contribution
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
We offer 10 paid holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Game Room
Some Meals Provided
We bring in breakfast every Friday morning
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Online course subscriptions available
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