Core Digital Media
Core Digital Media empowers you to make smart financial decisions related to life's biggest moments
Playa Vista, CA
Hybrid

Online Marketing Manager

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The Online Marketing Manager is responsible for creating, optimizing and analyzing paid marketing campaigns for Core Digital Media consumer brands across display, native and social platforms. Responsibilities include creative ideation and testing, audience targeting, and bid management as well providing support to the team with quantitative data analysis. This is a digital marketing role with a heavy emphasis on understanding how to work with and interpret data in addition to generating, testing, and optimizing compelling creative messaging and concepts. Core Digital is an industry leader in direct response advertising and one of the largest advertising partners to Facebook, the Google Display Network, and others. This position represents an excellent opportunity to grow your skills as a creative online marketing professional and analytical thinker.

A successful candidate will be incredibly detail oriented and possess the ability to think critically and quickly. He/she will need the ability to analyze large amounts of data and determine the best course of action from these metrics. A solid grasp of Excel and pivot tables is a plus, while a skill for thinking creatively and acting on it is required. Experience managing and scaling Facebook, paid search, or display marketing campaigns is a strong benefit. Above all the candidate must be able to demonstrate strong analytical and creative abilities paired with a desire to work diligently and with a tremendous level of natural curiosity. 

Responsibilities

  • Create and manage online paid advertising campaigns across display, native and social
  • Write compelling marketing copy that drives action online
  • Generate new creative concepts and imagery that drives action online
  • Prepare and analyze marketing datasets
  • Use bidding platform to ensure volume and margin goals are achieved
  • Communicate program results to internal stakeholders and management

Skills

  • Very strong analytical thinking
  • High levels of creativity and ability to understand what motivates online behavior
  • Review and report on key marketing metrics
  • Familiar with online marketing basics
  • Strong communication skills

Requirements

  • A four year college degree with strong computer skills.
  • Some online marketing experience
  • Experience with Microsoft Excel, and familiarity with other productivity applications
  • Detailed oriented person with high sense of accountability and integrity
  • Self-starter with entrepreneurial spirit
  • Strong analytical ability; results driven
  • Experience with web campaign management tools a plus
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What are Core Digital Media Perks + Benefits

Core Digital Media Benefits Overview

Core Digital Media provides its team members a comprehensive benefits package that includes medical, dental and vision coverage, 401K matching (we match 100% up to 3% of your contribution), Team Member Stock Purchase Plan, annual bonuses, unlimited PTO plan, in-office yoga and HIIT classes, in-office massages, lunch provided twice per week, healthy snack options, beer on tap and much, much more.

Culture
Volunteer in local community
Core Digital Media believes in giving back to the community where we live and work. We participate in a variety of charity efforts such as LA Food Bank, Wounded Warriors Project, Angel Tree Toy Drive
Partners with nonprofits
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Summer hours
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
We match 100% up to 3% of the employee's contribution with a 4 year vesting period
Employee stock purchase plan
Performance bonus
CDM's performance bonuses are paid quarterly or annually depending on the role you are in. We also give quarterly awards to those nominated by leadership as well as their peers
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
We offer 10 paid holidays
Paid sick days
Flexible time off
Office Perks
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
We bring in lunch on Wednesdays and breakfast every Thursday morning
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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