Online Marketing Manager

| Greater LA Area
The Online Marketing Manager is responsible for creating, optimizing and analyzing paid marketing campaigns for Core Digital Media consumer brands across display, native and social platforms. Responsibilities include creative ideation and testing, audience targeting, and bid management as well providing support to the team with quantitative data analysis. This is a digital marketing role with a heavy emphasis on understanding how to work with and interpret data in addition to generating, testing, and optimizing compelling creative messaging and concepts. Core Digital is an industry leader in direct response advertising and one of the largest advertising partners to Facebook, the Google Display Network, and others. This position represents an excellent opportunity to grow your skills as a creative online marketing professional and analytical thinker.
A successful candidate will be incredibly detail oriented and possess the ability to think critically and quickly. He/she will need the ability to analyze large amounts of data and determine the best course of action from these metrics. A solid grasp of Excel and pivot tables is a plus, while a skill for thinking creatively and acting on it is required. Experience managing and scaling Facebook, paid search, or display marketing campaigns is a strong benefit. Above all the candidate must be able to demonstrate strong analytical and creative abilities paired with a desire to work diligently and with a tremendous level of natural curiosity. 

Responsibilities

  • Create and manage online paid advertising campaigns across display, native and social
  • Write compelling marketing copy that drives action online
  • Generate new creative concepts and imagery that drives action online
  • Prepare and analyze marketing datasets
  • Use bidding platform to ensure volume and margin goals are achieved
  • Communicate program results to internal stakeholders and management

Skills

  • Very strong analytical thinking
  • High levels of creativity and ability to understand what motivates online behavior
  • Review and report on key marketing metrics
  • Familiar with online marketing basics
  • Strong communication skills

Requirements

  • A four year college degree with strong computer skills.
  • Some online marketing experience
  • Experience with Microsoft Excel, and familiarity with other productivity applications
  • Detailed oriented person with high sense of accountability and integrity
  • Self-starter with entrepreneurial spirit
  • Strong analytical ability; results driven
  • Experience with web campaign management tools a plus
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
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    • jQueryLibraries
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    • AngularJSFrameworks
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    • SpringFrameworks
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    • HiveDatabases
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    • TeradataDatabases
    • KafkaDatabases
    • Google AnalyticsAnalytics
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    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • Microsoft DynamicsCRM

Location

We are located in West Los Angeles in the heart of Silicon Beach.

An Insider's view of Core Digital Media

What’s the vibe like in the office?

CDM is unique in that it exists in a competitive, fast-paced, ever-changing industry and still maintains its collaborative, nurturing community spirit. People are encouraged to think creatively and take risks; the result is a group of people invested in and energized by the work they do.

Chelsea Fusco

Social Marketing Manager

What makes someone successful on your team?

The most successful people are flexible and open to new ideas. Our industry, and even our individual roles, are constantly changing, so an ability to adapt and pick up on new clients, new processes, and new company goals is essential. Successful teammates are constantly pushing themselves to do better and think of innovative ideas.

Tamara Newman

Campaign Manager

What projects are you most excited about?

We are excited to be moving towards a micro services architecture which will allow us to create modular applications which are easier to build, maintain and deploy. We are re-architecting our front end to utilize newer UI frameworks. We are working on encrypting sensitive consumer data. We are also working on making our applications cloud ready.

Deepak Vashishtha

Sr. Director of Software Engineering

What are Core Digital Media Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Some Meals Provided
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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