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Pennymac
Pennymac has the mindset and agility of a startup, with the power and backing of a large public company.
Agoura Hills, CA

Online Marketing Manager at Pennymac (Greater LA Area, CA)

| Greater LA Area
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Overview
This position focuses on the acquisition and retention of mortgage customers from online channels. This role will be responsible for the overall execution and tracking o f PennyMac's search engine marketing and display advertising efforts. This position works closely with the broader marketing team, sales and IT teams, and external creative and digital marketing agencies. The idea candidate has performance-based online marketing experience and and a solid understanding of direct-response business models.
Job Description
  • Manage keyword quality and relevancy
  • Analyze, optimize and drive growth within search engine marketing accounts (Google AdWords, Bing)
  • Partner internally with sales and marketing to identify, plan and execute operations to improve performance of SEM accounts
  • Advise on content generation to enhance keyword generation, optimization, and copy performance
  • Assist with ROI reporting and provide analytics support
  • Identify, prioritize and manage SEO opportunities and projects.
  • Serve as team expert for search engine optimization opportunities and projects.
  • Work with the internal and external resources to optimize the use of social assets and strategies as they pertain to SEO.
  • Work with technology resources on execution of projects.
  • Manage efforts of external service providers who provide link building, content development, and reporting/analysis functions.
  • Analyze, recommend and implement improvements to meet organic search growth targets.
  • Manage target keyword portfolio and produce campaign performance analysis and presentations.
  • Stay abreast of updates in search engine algorithms, competitive landscape and the industry.
  • Develop, execute and monitor effective online and mobile display (CPM, CPC, and CPA) campaigns
  • Provide regular reporting and analysis on online marketing campaigns and key performance metrics
  • Oversee the creation and trafficking of compelling and effective online creative
  • Test creative effectiveness on an ongoing basis to optimize performance
  • Coordinate display advertising campaigns with other search, video and social media marketing initiatives
  • Perform other related duties as required and assigned
  • Demonstrate behaviors which are aligned with the organization's desired culture and values
Ideal Candidate will have the following:
  • Ability to compile and analyze performance data and metrics.
  • Demonstrated online marketing experience, including search engine marketing, search engine optimization, and paid advertising.
  • In-depth knowledge and understanding of Google Analytics, Google AdWords, and other online analytical and campaign management tools
  • Mortgage industry experience a plus
  • Must be highly proficient in Excel and Word
  • Must be a team player with strong attention to detail and able to work independently
  • Proven track record at delivering timely and accurate information in a fast-paced environment
  • Excellent critical thinking, problem solving, mathematical skills and sound judgment
  • Financial Services and, if possible, mortgage industry experience preferred
  • Strong business acumen and ability to interface with executive management
Years of Experience:
5Education:
Bachelor's Degree
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Where we are

We’re a national company with Tech hubs in Raleigh, NC; Plano, TX; Phoenix, AZ; Moorpark, CA, and remote workers in many states. Our Tech headquarters in Agoura Hills, CA is just miles away from Malibu Beach, nestled in the quiet hills, with access to excellent restaurants and great hiking trails.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • AWS Cloud ServicesLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • TableauAnalytics
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • GitLabManagement
    • SalesforceCRM
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What are Pennymac Perks + Benefits

Pennymac Benefits Overview

Pennymac puts its people first. Our generous health, dental and vision benefits are available to all full-time employees. Our tech department also hosts fun, team-building events and activities.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks

An Insider's view of Pennymac

What are some social events your company does?

Our Tech team has great events, including casino & trivia nights, virtual happy hours, gaming - we’ve even sponsored a video game tournament against our industry competitors! We’re nationally disbursed, but regardless of where people live, we’re all part of one interactive, linked community, and it’s easy to find others who share your interests.

Juan

Senior Developer, Production

How do you collaborate with other teams in the company?

The culture at Pennymac has cultivated a great sense of teamwork in which we all succeed, fail, and learn together. We collaborate in many ways - from video calls to morning coffee hours, ad hoc huddles, email, chat, and sometimes while playing ping pong or pool in the cafeteria. Everyone is encouraged to work together to accomplish a common goal.

Mandy

Vice President, IT Program Management

How has your career grown since starting at the company?

My time at Pennymac has rocketed my career as a software dev. In two years I went from having no professional coding background to managing three applications in production, managing two direct staff and contributing to open-source libraries. My time has given me the experience and skills to successfully create new tech products that make money.

John

Assistant Vice President, Application Development

How do your team's ideas influence the company's direction?

As a company, we're one very cohesive, supportive team with various areas of expertise. It's like a potluck - everyone brings something different, but it all comes together perfectly. Company management believes in us, trusts us, and invests in us. That provides the opportunity to build positive outcomes for our business and our customers.

Nick

Managing Director, Technology Infrastructure

What are some things you learned at the company?

Our team constantly works to better itself by delivering software on time without shortcuts or compromising quality. At Pennymac, I have the opportunity to own many critical day-to-day database operations. I've had the flexibility to be innovative, which has allowed me to grow as a developer.

Pavan

Senior Developer, Database

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