About the Offline Channels Manager at Headspace:

At Headspace, the User Acquisition team is responsible for bringing in highly engaged new members to the Headspace experience. They partner closely with the rest of the Marketing team as well as Product, Finance, and Data Science teams to create and iterate on innovative data-driven marketing plans that support the growth of our business. This position is a critical member of the marketing team who will develop and manage all offline channels such as TV, streaming TV/OTT, and Direct Mail. This is an exciting, dynamic role that will own strategy through delivery of these channels with a direct impact to the bottom line.

A successful candidate must have a passion for our mission, product, and technology, with a strategic mind, and recent experience working on a User Acquisition team, preferably at a mobile-app or subscription based company.

How your skills and passion will come to life at Headspace:

• Manage and grow TV & OTT as an acquisition channel, bringing in quality new customers at efficient cost 
• Launch a direct mail program from the ground up 
• Develop testing roadmap to ensure we are consistently learning and improving CVR
• Closely monitor, measure, and report on campaign performance and conduct ad hoc analysis in partnership with analytics team to ensure growth goals are being met 
• Partner with creative team to ensure creative and copy is continuously being tested and improved
• Partner with creative, product, brand, and monetization teams to ensure messaging and customer journey is aligned and consistent 
• Assist with/manage other performance marketing growth tactics as necessary

What you’ve accomplished:

• 5-7 years of working in direct-to-consumer performance marketing at scale at a mobile-app and/or subscription based company
• Proven track record of successful TV/OTT/Direct Mail/offline marketing experience 
• Working knowledge of digital media channels is a plus 
• Excellent communication skills – both verbal and written to clearly convey market dynamics, strategies, tactics, rationale and results, to peers, agency and executive stakeholders
• Enjoy and thrive in a dynamic, fast-paced environment
• Self-starter who thrives in a fast-paced, agile culture—someone who embraces and leads through change and ambiguity
• Excellent relationship building skills and knows how to influence working teams and agencies
• Flexible and versatile in nature, able to overcome challenges while maintaining a positive attitude

How we feel about Diversity & Inclusion:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

How to get started:

If you’re excited by the idea of seeing yourself in this role at Headspace, please apply with your CV and a cover letter that best expresses your interest and unique qualifications.