We are a 150+ person team funded by top-tier firms, based in Santa Monica, CA with satellite offices in San Francisco. We are a low-key but tight-knit group of hard-working people working to fix America's broken healthcare system. Americans spend over $400 billion per year on prescriptions and too many people simply can't afford the medications they desperately need. Join GoodRx and help us solve meaningful problems that help us make people’s lives better every day.
About the Role

GoodRx is looking for an enthusiastic Mobile Marketing Specialist to join the Digital Marketing team. This individual will report to the Mobile Marketing Manager and will focus on driving new customer acquisition via paid mobile app marketing. This involves, but is not limited to, managing relationships with media partners, launching and optimizing mobile app marketing campaigns, conducting ad-hoc reporting/quantitative analyses, and more. The ideal candidate will be a strong communicator with a background in online advertising, specifically paid mobile app acquisition. Additionally, this individual should have advanced-level Excel skills and strong attention to detail.

Responsibilities:

• Assist in managing mobile app acquisition and remarketing campaigns through third-party ad networks/vendors
• Assist in day-to-day management of Apple Search Ads campaigns
• Develop, implement, & track mobile A/B testing
• Leverage internal & 3rd party mobile data to optimize current campaigns and discover new opportunities
• Identify and on-board new mobile app acquisition sources and networks
• Manage day-to-day strategic relationships with mobile partners
• Set-up mobile app user acquisition campaigns- this includes, but is not limited to: coordinating launch strategy, compiling & requesting creative, developing campaign tracking links, building internal tracking, and testing prior to launch
• Coordinating with the analytics team to identify possible opportunities
• Communicate strategy with other internal teams prior to launch
• Assist in managing day-to-day relationship with 3rd party mobile attribution platforms (AppsFlyer)
• Ownership of other ad-hoc digital marketing projects as assigned
• Staying up-to-date with best practices in mobile app advertising and the online media ecosystem

Skills & Qualifications:

• Bachelor's degree required
• 1-3 years’ experience in digital marketing, with a focus on mobile app marketing
• Experience managing user acquisition campaigns for mobile apps (Android and iOS) with third party ad networks and Apple Search Ads, totaling $300k+ in monthly ad spend
• Experience working with mobile app tracking & attribution platforms- such as AppsFlyer, Branch, Kochava, Adjust, Tune, etc.
• Familiarity with link tracking, conversion pixels/tags, Google Analytics, and online marketing attribution concepts
• Advanced/Expert-level Excel skills
• Motivated self-starter with strong communication skills
• Experience with affiliate marketing, display advertising, paid social, paid search, & email a plus

About GoodRx 

GoodRx is America’s leading prescription price transparency platform. More than 8 million people use GoodRx’s website and popular mobile apps each month. GoodRx helps consumers save up to 80% on their medications by delivering prices and available discounts at nearly every pharmacy in the U.S. Thousands of physicians and employees use GoodRx, and its services have been positively reviewed by Good Morning America, the American Heart Association, The New York Times, ABC News, AARP, Forbes and many others.