Media Strategist

| Greater LA Area

WHO WE ARE LOOKING FOR:

The Strategy Team at The Trade Desk is the sales strategy and enablement arm of the Business Development Team. Strategists are the internal consultative resource that enable Sales to drive forward prospective business, identify/close up-sell opportunities, and surface incremental revenue. 

The Strategist will become fluent in all aspects of The Trade Desk platform, including targeting capabilities, product features, and positioning in the demand-side platform (DSP) and broader advertising technology (Ad Tech) marketplace. Leveraging their extensive platform knowledge, this individual will help drive, support, and execute the development of sales materials such as Request for Information (RFI) and Request for Proposal (RFP) responses, proactive proposals, and external collateral. This person will collaborate with cross-functional teams across the organization and globally to analyze advertiser business objectives and develop innovative solutions around our proprietary technology.

The ideal candidate should understand the dynamic media agency and brand landscape and how digital media buyers operate and succeed in order to position The Trade Desk’s technology and services in a compelling way. This person should also be able to thrive in a fast-paced, challenging environment, playing a supportive and consultative role to the Business Development Team, while producing high quality, analytical work often operating under tight deadlines.

This is a fantastic growth opportunity for someone who is hungry to learn and thrive within the growing programmatic space. The ideal candidate is detail-oriented and data-driven with an eye for curating client-facing materials. The candidate must also have a genuine interest in AdTech, big data, and passion for playing an instrumental role in the future of advertising, a long-standing industry that has become a “new economy” business, by way of companies like The Trade Desk.

WHAT YOU WILL BE DOING:

  • Partner with Sales to develop revenue driving strategies for new and existing accounts
  • Strategize, often with internal stakeholders, to ensure high-quality responses to RFI proposals, media plans, and other client-facing materials to give The Trade Desk the best chance of winning opportunities
  • Become an expert on The Trade Desk’s platform, product offering, resources, competitive advantages and, more generally, programmatic strategies
  • Partner with Sales to research prospective brands, advertisers, and marketplace trends to understand current marketing efforts, competitors, and positioning
  • Become an internal consultative resource on programmatic strategies, partner-specific information, macro and vertical trends, and competitive intelligence

WHAT YOU BRING TO THE TABLE:

  • 1-2 years of media planning, digital strategy, creative agency, and/or programmatic experience (ideally working for an ad network, exchange, DSP, agency, or other digital advertising company)
  • Must be able to think analytically, strategically, and tactically; formulate a cohesive narrative while storytelling in an effective and concise manner, utilizing a data-driven approach
  • Must be able to work independently and be a self-starter, self-motivated, and scrappy; deal well with ambiguity and take initiative and ownership to get the job done
  • Superior written and verbal communications skills, ability to articulate thoughts and ideas to internal and external stakeholders
  • Be a team player who participates and leads discussions; share best practices and knowledge with other Strategy Team members globally
  • Quick learner able to grasp new technology and product changes and able to turn a concept or idea into substantive sales materials
  • Meticulous attention to detail and able to produce high-quality work that represents The Trade Desk in-market
  • Knowledge of AdTech ecosystem and/or programmatic industry, DSPs, DMPs, etc. required; comfortable with online advertising metrics/KPIs
  • Exceptional PowerPoint, Excel and Word skills
  • Bachelor’s Degree from a four-year university

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • FluxLibraries
    • ASP.NETFrameworks
    • AerospikeDatabases
    • SQL ServerDatabases
    • VerticaDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Our LA office is across the street from the Promenade at Howard Hughes Center, offering a wide range of amenities with easy freeway access.

An Insider's view of The Trade Desk

How would you describe the company’s work-life balance?

It’s not uncommon in our Ventura office for several engineers to go surfing on their lunch break or when the waves are just right. For those of us who can’t seem to swim, we tend to play basketball during lunch. Others like to take hikes behind the office along the hillside, work out or even run along the beach.

Ephraim

Data Specialist

How do you collaborate with other teams in the company?

We work in pods of 3-4 per client. Each pod has a trader, account executive, and account manager. Typically, account managers handle the daily communication with the client, provide platform training, support traders in optimizing/troubleshooting campaigns, and support sales. The three roles are indispensable to each client .

Amy

Account Coordinator

How does the company support your career growth?

Everyone at The Trade Desk invests in each other’s growth. Management is very good about keeping up with everyone and understanding what your career plans are to help work with you in achieving them. The best part is being able to work together with a brilliant team to learn and grow together so you are never alone.

Nathan

Trading Specialist

How do your team's ideas influence the company's direction?

One of my favorite meetings is our monthly product pitch where employees from all over the company get to pitch their ideas to our senior leadership and product teams. We are a product driven company and nothing informs the direction of our business more than having a say in what we should build next.

Alex

VP, Client Services & Strategy

What’s the vibe like in the office?

People come to the office to get their work done, but also want to enjoy their time in the office as well. We all take turns DJ’ing the Bluetooth speaker in the office and taking music requests from others. There’s constant collaboration and communication going on between all teams in the office.

Katie

Senior Account Manager

What are The Trade Desk Perks + Benefits

The Trade Desk Benefits Overview

At The Trade Desk we think what you do outside the office is just as important as what you do inside the office, which is why we offer a range of benefits to help our employees lead a healthy and balanced life. We offer competitive benefits ranging from parental leave to savings and investments plan that help you plan for the future. We have offices around the world and they all have something that makes them unique, whether there's a fridge stocked with local craft beer, or daily ping pong tournaments, there's always something fun happening at our TTD offices.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking

Additional Perks + Benefits

Friendly Nerf wars, Foosball tourneys, and good vibes...our LA office is centered around bringing your whole self to work.

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