Media Manager, Paid Search

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About Hawke Media
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.
We are looking for a Manager, Paid Search who loves diving into data and coaching a team on how to transform recommendation and solutions into ROI-positive campaigns.
*This role is remote permanently
How you will contribute:

  • Support the day-to-day account management of Paid Search clients and take full ownership of all activities.
  • Develop, execute, and manage day to day Google Ads and Bing strategy, tactics, & execution.
  • Responsible for all client deliverables, campaign performance and reporting.
  • Must be comfortable regularly communicating with clients over the phone and video calls.
  • Demonstrate knowledge of direct response/ecommerce paid search media execution strategies & tactics.
  • Solid knowledge of direct response, ROI, ROAS and CPA paid search media metrics, Google Analytics, marketing data trends, & insights.
  • Have an understanding of the complete marketing picture, how all channels and forms of communication drive a client's business.
  • Must understand the role of Google Ads in terms of marketing mix.


Who will be successful in this role?

  • Advanced knowledge of Google Analytics
  • 2-3 years of experience in a Paid Search or Paid Media related position
  • Highly experienced in retargeting strategies and tactics.
  • Ability to work both independently and in a team environment.
  • Impeccable time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while effectively managing changing internal and client-facing priorities.
  • Highly experienced with audience segmentation, messaging, flighting and budgeting.
  • Understands and can teach the importance of Facebook pixel placement and placing/QA'ing all standard conversion events.
  • Can execute on and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization.
  • Positive, "can-do" and "will-do" attitude when working with clients and internal partners
  • Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
  • Makes novel and innovative contributions to refine and improve channel on-boarding & launch processes based on new platform and media/market trends, executions, ideologies, etc.


Ready to be at the forefront of global digital marketing? Then come join our nest and soar with the Hawke family!

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