Media Buyer, Lead Gen at System1

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System1 operates the most advanced Responsive Acquisition Marketing Platform in the industry, and our in-house teams of growth marketers specialize in acquiring audiences for leading products, applications, and services. Our Publishing division creates engaging consumer-focused sites that offer content experiences for a variety of audiences, using leading data science capabilities to provide users with the most relevant content in real-time. We frequently experiment and test new opportunities to continue adapting to consumer demand and market changes. 

As a Lead Gen Media Buyer, you will be responsible for identifying audiences and generating new leads for campaign targeting in the insurance & personal finance vertical, as well as executing on high-volume media buys across Paid Social & Native networks. You’ll collaborate with a small team of marketers to develop strategy execution, and partner with engineering, analytics, and product stakeholders to continuously improve consumer funnels on the site.

The Role You Will Have:

  • Join a nuclear team within our media buying structure and take ownership of the lead gen/demand gen strategy for a consumer site
  • Manage high-volume direct-response ad buys on Facebook/Instagram Ads and Native networks like Taboola/Outbrain - and explore newer platforms like TikTok and Snap
  • Optimize large budgets and targeted ad creative with the goal of attracting new users at scale and decreasing CPA
  • Rely on first-party data to continuously adapt campaigns to marketplace changes and developments
  • Test new ideas and strategies on a regular basis, and collaborate with product, engineering, and analytics teams to achieve business goals
  • Communicate challenges and engineer solutions with experimentation and thorough testing

What You Will Bring:

  • Experience managing in-house direct-response marketing campaigns on Paid Social, Native and/or Display ad networks, especially in the personal finance and/or insurance verticals
  • A strong understanding of creative lead gen strategies and experience with demand generation campaigns
  • Experience working with first-party data sources for optimization and testing, using Excel to visualize performance data
  • Familiarity with buy-side KPIs like CPA and ROAS
  • An entrepreneurial mind motivated by discovering the unknown

What We Have to Offer

  • Work remotely during COVID-19
  • Competitive PTO
  • 11 company holidays
  • Medical, dental, & vision coverage
  • 401k w/matching
  • Paid professional development
  • Monthly gym subsidy 
  • Commuter benefits
  • #BI-Remote
  • #LI-Remote

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

1501 Main Street, Venice, CA 90291

An Insider's view of System1

What are some social events your company does?

One thing that System1 really prides themselves on is company culture. We want everyone to feel like family at the company and nothing brings people together better than our social events.
I enjoy attending events like LunchNLearns, team happy hours and anniversary or holiday parties because I learn more about my teammates outside of the office.

Auryana

Online Marketing Analyst

What does your typical day look like?

I definitely never have the same day twice! I truly look forward to going to work and a big part of that is the variety of projects I get to work on and people I get to work with. While I love digging in on the latest anomaly in the data, I’m also a people person, and this role is really the perfect balance of screen time and face-to-face time.

Alli

Account Manager

How does the company support your career growth?

Since joining System1, I've grown in both my technical abilities as well as my interpersonal abilities. I've been given the opportunity to steer a complex migration that spans across teams and then provided with the freedom to pursue solutions that have a real impact on the daily operations of our engineering team.

Jaime

DevOps Engineer

How has your career grown since starting at the company?

I started out at System1 as a data analyst. But as I discovered performance bottlenecks, I enjoyed digging deeper into how our systems were built, and even made small contributions myself. Since then, I've been able to learn from my colleagues while using on-the-job training to grow my career, now as a software engineer. Never stop learning!

Patch

Software Engineer

What are System1 Perks + Benefits

System1 Benefits Overview

-Free Uber/Lyft to and from work every day!
-Collegial and collaborative team with highly intelligent and motivated coworkers
-Cross-team lunches and demos to foster learning
-Unlimited Paid Sick Time, Competitive PTO and Benefits package
-Catered meals and fully stocked kitchen
-Weekly happy hour at various bars, restaurants, and venues across Los Angeles
-Weekly fitness class with private trainer: high intensity training, yoga, beach volleyball, beach soccer, ultimate frisbee
-Company parties and outings: Skyzone indoor skydiving, Medieval Times, Karaoke, etc.

Culture
Volunteer in local community
At System1 we value philanthropy. It has been an ongoing mission of ours to give back to the communities we live and work in, and our employees organize and participate in several volunteer projects.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. System1 also provides 6 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
We host monthly lunch and learns on a variety of topics that are of interest to our employees.
Promote from within
Continuing Education stipend
We offer $3000 annually for continuing education.
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