Marketing Operations Associate

| Santa Monica

About the Role

As a Marketing Operations Associate, you will play an essential role as you work closely with marketing leadership to monitor, measure, and analyze the effectiveness of marketing initiatives as they relate to the overall company’s goals.

You will serve as the backbone of the marketing team and focus on end-to-end campaigns. You will help us marry the art of marketing with the science of marketing through process, measurement, and optimization. You will share your findings with the leadership team so they understand where we are against goals, and where the opportunities and challenges lie.

What You'll Do

  • Lead Lifecycle Management – Understand and monitor the lead lifecycle from acquisition to engagement, conversion, and re-engagement in HubSpot. Manage lead source tracking, monitor and report on lead progression, maintain lead quality assurance and troubleshooting when needed. Define lead-scoring process to pass qualified leads to sales and improve conversion rates.
  • Email Marketing – Target lists and build campaigns for email marketing and nurturing, monitor key email performance metrics (open rates, click-through rates, deliverability, conversion rates, etc.), and manage unsubscribes/subscription preferences.
  • HubSpot Administration – Establish and maintain scalable processes that ensure best practices for campaign management and lead management. Create workflows between HubSpot and Salesforce to pass qualified leads to sales. Create emails and gated landing pages for lead generation, trade shows, sales campaigns, and marketing email nurture campaigns. Test and optimize email nurture programs and landing pages for engagement and conversions.
  • Marketing Campaign Performance Tracking – Develop HubSpot campaigns that support the demand generation strategy. Track, measure, and report on campaign performance against agreed-upon metrics. Identify and analyze gaps and actions plans to course-correct as the campaign execution unfolds. Make recommendations for campaign improvements and new campaign ideas. Assess opportunities for improving data or growing our database.
  • Act Like A Founder – Take pride in your work and find creative ways to market Medely. Work cross-functionally to develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better lead qualification. Identify and execute on projects that will help improve the performance of marketing campaigns and help the department scale efficiently. Always put your best foot forward and be hungry to drive awareness, engagement, and retention.

What You'll Need

  • Bachelor's degree required.
  • 2+ years of marketing operations, marketing analytics, or data-driven demand generation experience.
  • Experience in developing reports/dashboards on performance against goals and KPIs.
  • Ability to find answers to questions that may not yet be documented.
  • Passion for marketing technology, data, process and problem-solving.
  • Team player who can work independently and take ownership of their role.
  • Strong analytical, conceptual and problem-solving abilities.
  • Familiar with or have worked with: Salesforce, Marketing Automation Systems (HubSpot preferred), WordPress, Google Analytics and/or Google AdWords, Webinar Technology.
  • Ability to manage multiple projects while maintaining attention to detail.
  • Motivation, drive and a self-starting attitude.

Benefits

  • Medely offers a range of generous benefits and perks, including great medical, dental, and vision insurance. Team members can also enroll in our 401(k) plan.
  • Our beautiful office is located at the 3rd street promenade in Santa Monica.
  • We believe that work/life balance is important, so we offer 3 weeks PTO.
  • The tight-knit Medely team can often be found together, whether at bi-weekly team meetings, weekly lunches, or community hangouts.

About Medely

Medely connects medical facilities with top-quality, pre-screened independent healthcare professionals. The Medely team believes that empowering healthcare professionals will bring more open, efficient, and increasingly higher quality to patient care. We are a team of sharp, entrepreneurial individuals who are redefining the way healthcare staffing is done. We are currently looking for candidates to join our growing team who share our enthusiasm for tackling today’s toughest challenges in healthcare.

We're an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases

Location

Located at the 3rd St Promenade and 2 blocks from the beach, there are plenty of fun activities and options to enjoy all year round.

An Insider's view of Medely

What’s the vibe like in the office?

Medely has a laid back and fun office vibe! We’re in a gorgeous office with ocean views, music always playing, an open layout, and tons of snacks. Communication is key and often we are all hanging after work. Between spending time together and working on a concept that’s making a difference for hundreds of people, Medely's vibe is one to be envied.

Tamara

Customer Success Lead

How do you collaborate with other teams in the company?

Since we build out Medely’s app, it’s no surprise that we work closely every team in the office. Engineers are encouraged to brainstorm with others to find innovative solutions to their team’s needs. We get to pursue interesting and challenging projects while Medely becomes more effective at serving professionals nationwide. It’s a win-win!

Ryan

Backend Engineer

How does the company support your career growth?

We have very openminded Co-Founders who listen to the ideas of all employees. This enables us to create solutions that encourage personal and professional growth. I am confident here because I have been set up for success and am able to work together with coworkers to create processes that help make the company and platform more efficient.

Kaya

Account Manager

What is your vision for the company?

We believe healthcare staffing should be easy, transparent and that the professionals should be in control of their careers.

Caesar

VP of Business Operations

What makes someone successful on your team?

To be successful at Medely you need to be passionate, driven, and have a great attitude. We are big advocates of diversity and inclusion and we love how different we all are here. Bringing your personality to work and collaborating with others to create new and exciting solutions is valued and makes each individual successful!

Carrie

People Operations Manager

What are Medely Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Generous PTO
Medely employees receive 3 weeks of Paid Time Off
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
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