Boingo provides high-speed Wi-Fi to service members at more than 65 military bases around the world. The Marketing Manager, Military role is an instrumental member of our marketing team that focuses on our military vertical. This role serves as a key evangelist of the Boingo brand, products, initiatives, and services, so strategy is important, execution is key, and exceptional writing/communication skills are paramount. In this role you’ll have your hand in everything from marketing communications, customer experience and product marketing. This is a remote position; however, if you prefer an office-based environment, our amazing Los Angeles HQ is available.

Marketing Communications

• As the head of all consumer communications for the team, you will write, schedule, and deploy customer communication (email, SMS, social) and content
• You’ll counsel the Field Marketing and Customer Care teams to ensure all communications are strategic, on brand, timely, and visually appealing.
• You’ll write all communication touchpoints for customer journey

Customer Experience

• You’ll put yourself in the customer’s boots to ensure everything we do has them in mind. You’ll uncover points of friction on all touchpoints and develop recommendations for improvement
• Work with the Customer Care team to provide input and customer communications when service escalations that occur.
• Provide customer-facing error messaging, so that customers can resolve issues without driving contact

Field Marketing

• Manage the event management contractor relationship, including the updating of training for brand ambassadors
• Create Smartsheet forms for event sign-ups
• Aid with turn-key media kits to be utilized on base to ensure consistent brand awareness
• Assist with Field Marketing team with Salesforce support

Product Marketing

• Work with the Product team in support of new product launches.
• Create and launch comprehensive marketing plans for new products
• Assist with ad hoc research projects (i.e., competitive landscape, local base insights, etc.)

 REQUIREMENTS:

• Five years of relevant professional experience.
• Exceptional copywriting skills and the ability to translate the Boingo brand voice into a wide variety of tactics and compelling marketing materials
• Outstanding communication skills for a variety of audiences and comfort presenting in a group
• Ability to think strategically/big picture yet easily ensure all the i’s are dotted and t’s are crossed
• Juggle multiple projects, stay organized and prioritize deadlines with ease
• Strong bias for delivering an outstanding customer experience at every touch point
• Comfort compiling and analyzing multiple types of marketing/customer data
• Stellar personal reputation and professional credibility
• You are curious, interested in learning new things, have a positive attitude, and will roll up your sleeves for whatever our team is asked to accomplish
• A bachelor’s degree in Business, Communications, Marketing or a related field (MBA a plus)

NICE TO HAVE:

While not necessary, we’d love you to have:

• Knowledge of the military vertical
• Hands-on experience with a wide variety of tools (Salesforce Marketing Cloud, Sitecore, WordPress, MS Office)
• Willingness to travel on occasion

 Successful applicant must comply with the federal contractor Covid-19 Workplace Safety mandate requirements.

Meet Boingo

Boingo Wireless, Inc. helps the world stay connected. Our vast footprint of Wi-Fi and cellular networks reaches more than a billion consumers annually. From airports and stadiums to universities and military bases, Boingo helps folks stay connected to the people and things they love.

Our team is creative, collaborative, and on the leading edge of technology. There is no doubt the “secret sauce” to Boingo’s success is our incredible team and culture. We take pride in having fun and staying healthy. There’s also an incredible benefits package including health, dental, vision, 401(k) match, unlimited vacation, 12 weeks paid parental leave, and more! Plus our award-winning headquarters in Westwood boasts 360-degree views of LA, from Catalina to the Hollywood Sign. It’s no wonder we’ve been named among the Best Places to Work in LA six years in a row!

Boingo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, disability or veteran status.

COVID-19 update: Yes, Boingo is hiring! Through our vast footprint of wireless networks, Boingo helps the world stay connected to the people and things they love. Our mission is as important now, as ever.
The health, happiness, and welfare of our team – current and future teammates – is our top concern. Therefore, we’re conducting our “in-person” interviews via video. Social distancing can prove the power of virtual connection. We can still get to know one another, while following the latest public health recommendations. So, connect today, and help us continue to connect the world with the people and things they love.

#LI-REMOTE

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